Creating and Capturing Value: Perspectives and Cases on Electronic Commerce - Tapa dura

Saloner, Garth; Spence, A. Michael

 
9780471410157: Creating and Capturing Value: Perspectives and Cases on Electronic Commerce
Tapa dura
ISBN 10: 0471410152 ISBN 13: 9780471410157
Editorial: John Wiley & Sons Inc, 2001

Sinopsis

The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution.
* Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.

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Acerca del autor

Garth Saloner is the Jeffrey S. Skoll Professor of Electronic Commerce, Strategic Management, and Economics at the Graduate School of Business at Stanford University, where he headed the Strategic Management group through the 1990's and where he now directs the Center for Electronic Business and Commerce.

A. Michael Spence was awarded the 2001 Nobel Prize for Economics. He is Professor Emeritus of Management in the Graduate School of Business at Stanford University where he served as dean throughout the 1990's. He is also a partner at Oak Hill Venture Partners. Prior to joining Stanford, Spence served as Professor of Economics and Business Administration and Dean of Arts and Sciences at Harvard University.

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Editorial
John Wiley & Sons Inc
Año de publicación
2001
Idioma
Inglés
ISBN 10 
0471410152
ISBN 13 
9780471410157
Encuadernación
Tapa dura
Número de páginas
576
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780471428190: Creating and Capturing Value: Perspectives and Cases on Electronic Commerce

Edición Destacada

ISBN 10:  0471428191 ISBN 13:  9780471428190
Editorial: John Wiley & Sons Inc, 2002
Tapa dura