Artículos relacionados a One-To-One Web Marketing: Build a Relationship Marketing...

One-To-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time - Tapa blanda

Allen, Cliff

 
9780471404002: One-To-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time

Sinopsis

This title focuses on a customer-oriented marketing strategy. It assists in understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. It features checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies. The CD-ROM includes interactive checklists, customizable templates, expanded databases, and live demos of several one-to-one technologies.

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas

"This book succeeds in explaining how one-to-one web marketing works in a language suitable to the target audience." (M2 Communications, 27 April 2001)

Reseña del editor

This title focuses on a customer-oriented marketing strategy. It assists in understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. It features checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies. The CD-ROM includes interactive checklists, customizable templates, expanded databases, and live demos of several one-to-one technologies.

"Sobre este título" puede pertenecer a otra edición de este libro.