The Manager's Guide to Financial Statement Analysis - Tapa dura

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STEPHEN F. JABLONSKY, PhD, CPA, is the senior member of TheManagement Communications Group and a faculty member at Penn StateUniversity. He helps managers see how they can develop a betterunderstanding of their businesses through financial information. Hehas written numerous articles and monographs for variouspublications, and holds a BS, an MAS, and a PhD in accountancy fromthe University of Illinois. This is his fifth book.

NOAH P. BARSKY, PhD, CPA, CMA, is a faculty member in the Collegeof Commerce & Finance at Villanova University. His research andteaching focus on how corporations use performance measurementsystems to integrate strategy, control, and accountability. Mr.Barsky has published articles in various academic and professionaljournals. He received his BS and MS from Penn State University andhis PhD from the University of Connecticut.

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Praise for The Manager?s Guide to Financial Statement Analysis

"The Manager?s Guide to Financial Statement Analysis opens the door for both financial and nonfinancial managers to develop a framework for understanding a company?s true financial performance. The Manager?s Guide goes the extra step by providing the reader with the skills necessary to communicate the impact of a firm?s financial measures in a nontraditional, easy-to-understand manner. It is this combination of understanding and effective communication that allows the manager to then improve a firm through the use of financial information."?Christopher D. Flick, Investment Manager, The Vanguard Group

"The Manager?s Guide to Financial Statement Analysis has helped me in both my personal (investing) and professional (management) lives. The authors unravel the complexities of financial statements so that the information they contain can be easily digested and exploited. There is no more hiding a company?s strategy behind a set of financial statements. I keep this book close at hand!"?Steven I. Glusman, Chief Engineer, Comanche Helicopter Program, Boeing Rotorcraft Program Management Center

"A valuable framework for communicating firm results and aligning managers around common goals. The methodology links the information contained in a company?s financial statements with its external market performance in a format that is easily understandable by the different functional managers of any company."?Scott Teeter, The LTC Group

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Every day managers are flooded with financial information from an over-whelming number of sources?company reports, the financial press, and the Internet. While the language of financial statements may sound like a foreign tongue to you, you know you can?t ignore it. To understand how to use financial information to improve the performance of your company, you need a resource that emphasizes how financial statements support meaningful management communications.

Written in accessible, nontechnical language, The Manager?s Guide to Financial Statement Analysis puts the focus on what you need to know to be an effective participant in business communications. Here is a frame-work that helps managers see how business strategy is linked to shareholder accountability through the firm?s financial statements?without getting caught in the trap of explaining how financial statements are prepared according to technical accounting rules and regulations. The emphasis of this book is on how you, as a manager, can use financial information to improve the performance of your organization, rather than simply learning how to keep score!

Using a full decade of financial data from Wal-Mart, and case studies of a number of other high-profile firms including Cisco, Dell, and Pfizer, this book presents strategy models that demonstrate how financial information can be utilized to tell a story about a company?s business operations. The Manager?s Guide to Financial Statement Analysis is written in language you can understand?the language of business as spoken by managers, not accountants or financial analysts. This book will give you the tools you need to unleash the full communication potential of your company?s financial information, make you a better manager?and make your company more competitive.