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Sinopsis
Corporate events require careful planning, scheduling, and control--all basic principles of project management. This book, part of the Wiley Events Management Series, guides students through the steps for planning a corporate event.
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Acerca del autor
WILLIAM O'TOOLE is the manager of Event Project Management System Pty Ltd, which acts as consultants to events in Australia, Asia, and the Pacific. He is a member of the Project Management research team at the University of Sydney and an Associate of the Australian Center for Event Management at the University of Technology in Sydney, Australia. His current research includes the adaptation of risk management models to event management.
PHYLLIS MIKOLAITIS is Adjunct Professor at George Washington University in Washington, D.C., and owns an event planning company. As Program Manager for Xerox Corporation, she managed events and training worldwide for more than twenty years.
De la contraportada
THE WILEY EVENT MANAGEMENT SERIES
Introducing the cross-functional approach to corporate event management
The first guide to apply project management to corporate events
Corporate Event Project Management merges event and project management to create a new system of tools and techniques that enables corporate event managers to research, design, plan, coordinate, and evaluate any corporate event in order to produce a higher rate of return. It covers key topics such as choosing a venue or site, costing and procurement practices, evaluating risk management and reducing it with contract management, and maximizing exposure through the World Wide Web. Features include:
* The first complete system for managing and organizing corporate events
* A thorough and comprehensive system for measuring Return on Investment for corporate events
* The only resource available for both corporate event and corporate project managers
Enhanced with numerous checklists, tables, flowcharts, and models, it is also generously supplemented with case studies from North and South America, Europe, and the Asian-Pacific area to illustrate the versatility of the project management approach to corporate event planning. In addition, an accompanying Web site lets readers work with ten simulated events outlined in the book, right down to the forms and checklists that would be used to execute the actual events.
This book will help anyone involved in event project management, including communications and human resource professionals, to be at the forefront of this emerging approach to planning and carrying out corporate events.
The Wiley Event Management Series-Series Editor, Dr. Joe Goldblatt, CSEP
The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
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- EditorialJohn Wiley & Sons Inc
- Año de publicación2002
- ISBN 10 0471402400
- ISBN 13 9780471402404
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas304
- Contacto del fabricanteno disponible
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Corporate Event Project Management (The Wiley Event Management Series)
Publicado por
John Wiley & Sons Inc, United States, New York, 2002
ISBN 10: 0471402400
ISBN 13: 9780471402404
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Corporate events require careful planning, scheduling, and control--all basic principles of project management. This book, part of the Wiley Events Management Series, guides students through the steps for planning a corporate event. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001797472
Cantidad disponible: 1 disponibles
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Corporate Event Project Management
Publicado por
Wiley & Sons, Incorporated, John, 2002
ISBN 10: 0471402400
ISBN 13: 9780471402404
Antiguo o usado
Tapa dura
Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Corporate Event Project Management
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Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In fair condition, suitable as a study copy. No dust jacket. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780471402404. Nº de ref. del artículo: 9702057
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Corporate Event Project Management
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Corporate Event Project Management
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Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.58. Nº de ref. del artículo: G0471402400I3N00
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Corporate Event Project Management
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Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.58. Nº de ref. del artículo: G0471402400I3N00
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Corporate Event Project Management (The Wiley Event Management Series)
Publicado por
John Wiley & Sons 12/06/2002, 2002
ISBN 10: 0471402400
ISBN 13: 9780471402404
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Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780471402404
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Corporate Event Project Management (The Wiley Event Management Series)
Publicado por
John Wiley & Sons 12/06/2002, 2002
ISBN 10: 0471402400
ISBN 13: 9780471402404
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Librería: Bahamut Media, Reading, Reino Unido
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Corporate Event Project Management
Publicado por
Wiley & Sons, Incorporated, John, 2002
ISBN 10: 0471402400
ISBN 13: 9780471402404
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Tapa dura
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
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Condición: Good. 1 Edition. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP95905842
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Corporate Event Project Management
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