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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) - Tapa dura
Sinopsis
Authored by a well-known figure in the field.* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.* Individual chapters address the differences involved in marketing different types of events.* Examines future trends and key issues such as how to reach new event attendees.* Includes appendices with sample forms, contracts, and more.
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Acerca del autor
LEONARD H. HOYLE, jr., CAE, CMP, has managed and marketed events for major organizations, including the American Society of Association Executives (ASAE) and the Hospitality Sales and Marketing Association International. A former dean of ASAE's School of Management, he also served as Chairman of the Convention Industry Council (CIC) and Adjunct Professor at The George Washington University.
De la contraportada
THE WILEY EVENT MANAGEMENT SERIES
The first complete guide to launching a highly visible event marketing campaign
Practical strategies and resources for achieving greater results!
Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event. Features include:
* Overviews of event promotion, advertising, public relations, and electronic marketing strategies, as well as budget funding
* In-depth analyses of marketing for specific events, such as association meetings, conferences, corporate meetings, festivals, and many others
* An examination of future trends and innovative strategies for increasing attendance
* Comprehensive appendices that include sample forms for media releases, request for coverage announcements, audio and video new release scripts, public service announcement scripts, speakers' "talking points," and listings of media distribution and tracking services
The Wiley Event Management Series-Series Editor, Dr. Joe Goldblatt, CSEP
The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods, as well as specialized areas, of event management.
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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
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Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR003081251
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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Dirty dust cover. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-M-013-01869
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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-U-025-00968
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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Dirty cover. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-J-015-01444
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Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions
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Wiley & Sons, Incorporated, John, 2002
ISBN 10: 047140179X
ISBN 13: 9780471401797
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Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions
Publicado por
Wiley & Sons, Incorporated, John, 2002
ISBN 10: 047140179X
ISBN 13: 9780471401797
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
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John Wiley & Sons 12/06/2002, 2002
ISBN 10: 047140179X
ISBN 13: 9780471401797
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Librería: AwesomeBooks, Wallingford, Reino Unido
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Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780471401797
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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)
Publicado por
John Wiley & Sons 12/06/2002, 2002
ISBN 10: 047140179X
ISBN 13: 9780471401797
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Librería: Bahamut Media, Reading, Reino Unido
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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
Publicado por
John Wiley & Sons, 2002
ISBN 10: 047140179X
ISBN 13: 9780471401797
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780471401797. Nº de ref. del artículo: 9229668
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