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Sinopsis
Tested-in-the-trenches competitive intelligence techniques used at today's top companies
This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.
- The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team
- Numerous case studies vividly illustrating cutting-edge CI techniques in action
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Acerca del autor
JOHN E. PRESCOTT, PhD, is Professor of Business Administration at the Joseph M. Katz Graduate School of Business, University of Pittsburgh, and Executive Editor of Competitive Intelligence Review. He is the content expert for CI benchmarking studies conducted by the American Productivity and Quality Center. STEPHEN H. MILLER is Managing Editor of Competitive Intelligence Review and Editor-in-Chief of Competitive Intelligence Magazine, published by the Society of Competitive Intelligence Professionals. With nearly 7,000 members, the SOCIETY OF COMPETITIVE INTELLIGENCE PROFESSIONALS (SCIP) is the premier community for professionals worldwide who are interested in this field. In addition to its peer-reviewed journal, SCIP sponsors several publications, including a newsletter and a magazine, as well as numerous seminars, conferences, and www.SCIP.org
De la contraportada
Proven Strategies in Competitive Intelligence
"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle."-Sun Tzu, The Art of War, 511 b.c.
Like armies in battle, business organizations must have a thorough understanding of what they are up against to succeed. Competitive intelligence (CI) is the legal and ethical process of collecting, analyzing, and applying information about the capabilities, vulnerabilities, and intentions of the competition. Proven Strategies in Competitive Intelligence assembles the best thinking and most successful techniques from market leaders on how firms can use CI to outwit, outmaneuver, and outperform current, emerging, and potential competitors.
This compilation of articles from the Competitive Intelligence Review showcases practicable, field-proven approaches to competitive intelligence that can be applied across a variety of business areas. Featuring contributions from leading executives such as Motorola's Robert Galvin, John Pepper of Procter & Gamble, and Gary Costly of Kellogg, the outstanding corporate case studies cover CI applications in sales and marketing, market research and forecasting, new product development, and teams.
Former NutraSweet CEO Robert E. Flynn explains why CI is worth up to $50 million a year to his company, and Kellogg's Costly reveals how CI helped the cereal giant discover and rectify internal weaknesses that were being exploited by competitors. Franz Tessun explains how Daimler-Benz uses scenario analysis and early warning systems to track the competition's technological advances. Also featured are detailed models of competitive technical intelligence (CTI) operations, frequently used by tech-driven enterprises.
In the increasingly competitive business environment of the twenty-first century, getting a "leg up" on the competition is no longer enough. Successful companies need comprehensive programs designed to anticipate and trump the competition's every move. They need Proven Strategies in Competitive Intelligence.
De la solapa interior
Proven Strategies in Competitive Intelligence
"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle."-Sun Tzu, The Art of War, 511 b.c.
Like armies in battle, business organizations must have a thorough understanding of what they are up against to succeed. Competitive intelligence (CI) is the legal and ethical process of collecting, analyzing, and applying information about the capabilities, vulnerabilities, and intentions of the competition. Proven Strategies in Competitive Intelligence assembles the best thinking and most successful techniques from market leaders on how firms can use CI to outwit, outmaneuver, and outperform current, emerging, and potential competitors.
This compilation of articles from the Competitive Intelligence Review showcases practicable, field-proven approaches to competitive intelligence that can be applied across a variety of business areas. Featuring contributions from leading executives such as Motorola's Robert Galvin, John Pepper of Procter & Gamble, and Gary Costly of Kellogg, the outstanding corporate case studies cover CI applications in sales and marketing, market research and forecasting, new product development, and teams.
Former NutraSweet CEO Robert E. Flynn explains why CI is worth up to $50 million a year to his company, and Kellogg's Costly reveals how CI helped the cereal giant discover and rectify internal weaknesses that were being exploited by competitors. Franz Tessun explains how Daimler-Benz uses scenario analysis and early warning systems to track the competition's technological advances. Also featured are detailed models of competitive technical intelligence (CTI) operations, frequently used by tech-driven enterprises.
In the increasingly competitive business environment of the twenty-first century, getting a "leg up" on the competition is no longer enough. Successful companies need comprehensive programs designed to anticipate and trump the competition's every move. They need Proven Strategies in Competitive Intelligence.
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Proven Strategies in Competitive Intelligence: Lessons from the Trenches
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Proven Strategies in Competitive Intelligence : Lessons from the Trenches
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Wiley & Sons, Incorporated, John, 2001
ISBN 10: 0471401781
ISBN 13: 9780471401780
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Proven Strategies in Competitive Intelligence : Lessons from the Trenches
Publicado por
Wiley & Sons, Incorporated, John, 2001
ISBN 10: 0471401781
ISBN 13: 9780471401780
Antiguo o usado
Tapa dura
Original o primera edición
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
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Proven Strategies in Competitive Intelligence: Lessons from the Trenches
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John Wiley & Sons, 2001
ISBN 10: 0471401781
ISBN 13: 9780471401780
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Proven Strategies in Competitive Intelligence: Lessons from the Trenches
Publicado por
John Wiley & Sons, 2001
ISBN 10: 0471401781
ISBN 13: 9780471401780
Antiguo o usado
Tapa dura
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780471401780. Nº de ref. del artículo: 9097101
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Proven Strategies in Competitive Intelligence: Lessons from the Trenches
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