Nonprofits can boost donor and membership response rates with these exciting examples and tips guaranteed to reinvigorate direct mail campaignsThe success of a nonprofit direct mail program requires staying on top of recent trends in the field. These trends include appealing to aging baby boomers as well as tapping into powerful new databases, the Internet, CD-ROMs, diskettes, and videos. Dealing directly with new trends, this indispensable guide gives fundraisers, nonprofit managers, and volunteers an excellent understanding of how to plan bold and successful direct mail campaigns guaranteed to revitalize a fundraising program. Scores of examples reconnect readers with the latest in the medium. Features include: * Real-life results related to response percentages, costs, and average dollar return * CD-ROM with checklists to help organizations implement ideas and 30 fund-raising models searchable by theme, type, and subject matter Michael Johnston (Toronto, Ontario) is President of Hewitt and Johnston Consultants, a full-service fundraising consulting firm. He has worked with a wide range of educational institutions and lectures on the Internet and in the nonprofit sector.
"Sinopsis" puede pertenecer a otra edición de este libro.
Nonprofits can boost donor and membership response rates with these exciting examples and tips guaranteed to reinvigorate direct mail campaignsThe success of a nonprofit direct mail program requires staying on top of recent trends in the field. These trends include appealing to aging baby boomers as well as tapping into powerful new databases, the Internet, CD-ROMs, diskettes, and videos. Dealing directly with new trends, this indispensable guide gives fundraisers, nonprofit managers, and volunteers an excellent understanding of how to plan bold and successful direct mail campaigns guaranteed to revitalize a fundraising program. Scores of examples reconnect readers with the latest in the medium. Features include: * Real-life results related to response percentages, costs, and average dollar return * CD-ROM with checklists to help organizations implement ideas and 30 fund-raising models searchable by theme, type, and subject matter Michael Johnston (Toronto, Ontario) is President of Hewitt and Johnston Consultants, a full-service fundraising consulting firm. He has worked with a wide range of educational institutions and lectures on the Internet and in the nonprofit sector.
"Sobre este título" puede pertenecer a otra edición de este libro.
Librería: CMG Books and Art, Toronto, ON, Canada
Hardcover. Condición: As New. Includes sealed cd. U.S. orders are shipped from Lewiston, NY location. Nº de ref. del artículo: 045524
Cantidad disponible: 1 disponibles
Librería: Jean Blicksilver, Bookseller, Atlanta, GA, Estados Unidos de America
Hardcover. Condición: Good. Estado de la sobrecubierta: Good. Good Hardcover in Good Dust Jacket with price intact; 10 1/4" tall, 4to; UNOPENED CD-ROM WITH UNOPENED SEAL; black cloth with bright, distinct gilt lettering on spine; xix (19) + 193 pages including illustrations and an index, plus an additional page about the CD-ROM; some highlighting, three notetaking marks; a small place of wear on lower spine edge and one lower corner; a small and a tiny chip on dust jacket; Contributors: Jeff Gignac, Fran Jacobowitz, Kay Partney Lautman, David Love, Judith Nichols; Jason Potts, Mal Warwick; securely bound, nice tight copy. Nº de ref. del artículo: 22029
Cantidad disponible: 1 disponibles
Librería: Bay State Book Company, North Smithfield, RI, Estados Unidos de America
Condición: very_good. Nº de ref. del artículo: BSM.1867F
Cantidad disponible: 1 disponibles
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0471380245I3N00
Cantidad disponible: 1 disponibles
Librería: -OnTimeBooks-, Phoenix, AZ, Estados Unidos de America
Condición: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Nº de ref. del artículo: OTV.0471380245.G
Cantidad disponible: 1 disponibles