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Sinopsis
Transform a world of marketing data into strategic advantage In a world exploding with marketing data, there's one text that keeps pace with the latest tools, applications, and developments in marketing research. Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors take readers step by step through the entire marketing research process, describing the most advanced and current methodologies. Reflecting emerging trends and changes in the marketplace, this new edition has been completely revised, updated, and enhanced. New features include: Relevant and recent examples and citations Expanded coverage of e-commerce and database marketing New cases and problems, covering a wide range of products and organizations Marketing Research in Business sections in each chapter that focus on the real-world applications of marketing research Firm-specific and data-specific URLs connecting to the most recent information New coverage of the use of SPSS(r) in illustrating the data analysis Now available with SPSS(r) software. This Seventh Edition can be packaged with SPSS(r) Student Version 9.0 (Set ISBN: 0-471-39564-1).
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Reseña del editor
Transform a world of marketing data into strategic advantage In a world exploding with marketing data, there's one text that keeps pace with the latest tools, applications, and developments in marketing research. Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors take readers step by step through the entire marketing research process, describing the most advanced and current methodologies. Reflecting emerging trends and changes in the marketplace, this new edition has been completely revised, updated, and enhanced. New features include: Relevant and recent examples and citations Expanded coverage of e-commerce and database marketing New cases and problems, covering a wide range of products and organizations Marketing Research in Business sections in each chapter that focus on the real-world applications of marketing research Firm-specific and data-specific URLs connecting to the most recent information New coverage of the use of SPSS(r) in illustrating the data analysis Now available with SPSS(r) software. This Seventh Edition can be packaged with SPSS(r) Student Version 9.0 (Set ISBN: 0-471-39564-1).
Biografía del autor
David A. Aaker, University of California; V. Kumar, University of Houston; George S. Day, University of Pennsylvania
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Marketing Research
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John Wiley & Sons, 2000
ISBN 10: 0471363405
ISBN 13: 9780471363408
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Hardcover. Condición: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: D-018-234
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Marketing Research (7th Edition)
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John Wiley & Sons, 2001
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Marketing Research 7th Ed.
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John Wiley & Sons, 2001
ISBN 10: 0471363405
ISBN 13: 9780471363408
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780471363408. Nº de ref. del artículo: 9237364
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Marketing Research (7th Edition)
Publicado por
John Wiley & Sons, 2001
ISBN 10: 0471363405
ISBN 13: 9780471363408
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen markings In poor condition, suitable as a reading copy. No dust jacket. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780471363408. Nº de ref. del artículo: 9440838
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Marketing Research
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Wiley & Sons, Incorporated, John, 2000
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ISBN 13: 9780471363408
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Librería: Better World Books: West, Reno, NV, Estados Unidos de America
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Marketing Research.
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WILEY-VCH VERLAG GMBH, 2000
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Librería: Buchpark, Trebbin, Alemania
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Condición: Sehr gut. Zustand: Sehr gut | Seiten: 752 | Sprache: Englisch | Produktart: Bücher. Nº de ref. del artículo: 66115/202
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Marketing Research, 7th Edition
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
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Condición: Good. Good condition. 7th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Nº de ref. del artículo: Y07B-02878
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Marketing Research
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Marketing Research
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John Wiley & Sons 01.2000., 2000
ISBN 10: 0471363405
ISBN 13: 9780471363408
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Librería: Modernes Antiquariat an der Kyll, Lissendorf, Alemania
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hardcover. Condición: Wie neu. Seventh Edition. minimale Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 146206 Sprache: Englisch Gewicht in Gramm: 1570. Nº de ref. del artículo: 218835
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MARKETING RESEARCH 7E
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Condición: New. Brand New! Fast Delivery US Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability. Nº de ref. del artículo: CBS 9780471363408
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