Artículos relacionados a The Internet Marketing Plan: The Complete Guide to...

The Internet Marketing Plan: The Complete Guide to Instant Web Presence - Tapa blanda

Bayne, Kim M.

 
9780471355984: The Internet Marketing Plan: The Complete Guide to Instant Web Presence
Tapa blanda
ISBN 10: 0471355984 ISBN 13: 9780471355984
Editorial: John Wiley & Sons Inc, 2000

Sinopsis

Marketing remains one of the business functions most effectively performed over the Internet, marketers who have worked in traditional media still often lack Internet experience, and marketers with Internet experience often lack an understanding of traditional techniques and methods. This complete marketing resource shows how to plan, implement and assess an on-line presence. It also shows how to apply rigorous classic marketing methods to the Internet, and how to integrate Internet marketing activities into a company's general marketing plan. A three inch software disk, supplied with the book acts as a blueprint for an Internet marketing plan. It contains sets of checklists, templates and document outlines.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Marketing remains one of the business functions most effectively performed over the Internet, marketers who have worked in traditional media still often lack Internet experience, and marketers with Internet experience often lack an understanding of traditional techniques and methods. This complete marketing resource shows how to plan, implement and assess an on-line presence. It also shows how to apply rigorous classic marketing methods to the Internet, and how to integrate Internet marketing activities into a company's general marketing plan. A three inch software disk, supplied with the book acts as a blueprint for an Internet marketing plan. It contains sets of checklists, templates and document outlines.

Biografía del autor

KIM M. BAYNE is the co-creator, head writer, and host of the syndicated radio talk show "The Cyber Media Show with Kim Bayne," heard weekly on traditional public radio and on the Web. She is a former high tech marketing communications executive, a frequent speaker at industry conferences, and a writer on Internet marketing for a variety of trade publications. As moderator of the first email discussion group for technology marketers and a pioneer in online promotion, she was among Jim Sterne's first expert guests at his groundbreaking Internet marketing seminars in 1994.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
John Wiley & Sons Inc
Año de publicación
2000
Idioma
Inglés
ISBN 10 
0471355984
ISBN 13 
9780471355984
Encuadernación
Tapa blanda
Número de páginas
432
Contacto del fabricante
no disponible
Persona responsable
no disponible