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Sinopsis
How today's most successful online advertisers and marketers maximize their online presence, and how you can too This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on: Successful online ad models Market research online Direct marketing, including opt-in e-mail, promotions, and sweepstakes Targeting and personalization Internet advertising management tools Traffic measurement and gauging the effectiveness of your ads Buying and selling ads on your Web site Advertising locally Advertising to an international market Legal aspects of Internet advertising How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies) On the companion Web site at www wiley.com/compbooks/zeff you'll find: Links to additional training and tool resources
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Reseña del editor
How today's most successful online advertisers and marketers maximize their online presence, and how you can too This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on: Successful online ad models Market research online Direct marketing, including opt-in e-mail, promotions, and sweepstakes Targeting and personalization Internet advertising management tools Traffic measurement and gauging the effectiveness of your ads Buying and selling ads on your Web site Advertising locally Advertising to an international market Legal aspects of Internet advertising How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies) On the companion Web site at www wiley.com/compbooks/zeff you'll find: Links to additional training and tool resources
Biografía del autor
Robbin Zeff is President of Zeff Group, a firm specializing in strategic Internet advertising and marketing, research, training, and consulting. Brad Aronson is President of i-frontier, a leading Internet advertising agency.
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Advertising on the Internet, 2nd Edition
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
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Advertising on the Internet, 2nd Edition
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
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Advertising on the Internet, 2nd Edition
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
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Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.75. Nº de ref. del artículo: G0471344044I3N00
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Advertising on the Internet
Publicado por
Wiley & Sons, Incorporated, John, 2009
ISBN 10: 0471344044
ISBN 13: 9780471344049
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Advertising on the Internet
Publicado por
Wiley & Sons, Incorporated, John, 2009
ISBN 10: 0471344044
ISBN 13: 9780471344049
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 2nd Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 42439264-20
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Advertising on the Internet
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
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Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001048132
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Advertising on the Internet
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Paperback. Condición: Very Good. Advertising on the Internet This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780471344049
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Advertising on the Internet
Librería: Bahamut Media, Reading, Reino Unido
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780471344049
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Advertising on the Internet
Librería: Hamelyn, Madrid, M, España
Calificación del vendedor: 4 de 5 estrellas
Condición: Bueno. : Esta segunda edición actualizada y ampliada de la guía de publicidad en línea es una lectura obligada para todos los que deseen maximizar su presencia en línea. El libro explica cómo los anunciantes y vendedores en línea más exitosos de la actualidad maximizan su presencia en línea. Este libro es una guía completa para crear campañas publicitarias en línea exitosas y construir una presencia en línea efectiva. EAN: 9780471344049 Tipo: Libros Categoría: Tecnología|Negocios y Economía Título: Advertising on the Internet Autor: Robbin Zeff| Brad Aronson Editorial: Wiley Idioma: en Páginas: 448 Formato: tapa blanda. Nº de ref. del artículo: Happ-2025-02-07-927a33cb
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Advertising on the Internet
Publicado por
John Wiley & Sons, 1999
ISBN 10: 0471344044
ISBN 13: 9780471344049
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780471344049. Nº de ref. del artículo: 8664373
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