In a world where ridiculously hyped tomes promising instant financial euphoria for ordinary citizens now vie with counsel on health and sex in every bookstore, old-fashioned common sense still takes the prize. Most of the would-be gurus, not to mention their customers, would hare been better off to read this one first." -From the foreword by Louis Rukeyser Timeless, common sense investment advice from an uncommonly sensible market observer "The small investor frequently inquires whether a particular stock represents a safe speculation. His is a fantastic quest, something like a search for dry water, or still motion." "The success magazines are seemingly developed on the theory that, if everyone works diligently enough, 110 million bank presidencies will open up." ".unless their judgment is extraordinarily discriminating, those who 'get in on the ground floor' are more than likely to end up in the basement." "To succeed fully, an individual must gain control of himself and regulate potential wayward tendencies which exist more or less in all individuals and which, if uncontrolled, lead him astray financially. Before he can obtain economic independence through his own efforts, he must first be master of his own soul.
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MERRYLE STANLEY RUKEYSER was one of the most respected market observers in America for more than six decades. His rise to prominence as a leading financial journalist began in 1920, when, at the age of 23, he was made Financial Editor of the New York Tribune. After a stint at the New York Evening Journal, he spent more than three decades as a nationally syndicated newspaper columnist. He is perhaps best remembered by today's investors for his regular guest appearances on "Wall Street Week With Louis Rukeyser" during the 1980s.
"In a world where ridiculously hyped tomes promising instant financial euphoria for ordinary citizens now vie with counsel on health and sex in every bookstore, old-fashioned common sense still takes the prize. Most of the would-be gurus, not to mention their customers, would have been better off to read this one first." -From the Foreword by Louis Rukeyser Books of investment advice have been around forever, or at least for as long as the general public has been playing the markets-which, to most people's minds, is practically forever. So it will come as a surprise to many encountering The Common Sense of Money and Investments for the first time that this classic, published in 1924, was one of the first of its kind. Perhaps even more surprising is how remarkably well it has stood the test of time. There have been monumental changes in the financial markets over the past seven decades, yet the essentials remain the same: people are still people, with all their foibles, and capital still obeys its ineluctable principles. And you will find as you read through this book that its common sense advice on everything from investor psychology to picking stocks rings as true today as it did three-quarters of a century ago.
In a world where ridiculously hyped tomes promising instant financial euphoria for ordinary citizens now vie with counsel on health and sex in every bookstore, old-fashioned common sense still takes the prize. Most of the would-be gurus, not to mention their customers, would have been better off to read this one first. -From the Foreword by Louis Rukeyser Books of investment advice have been around forever, or at least for as long as the general public has been playing the markets-which, to most people's minds, is practically forever. So it will come as a surprise to many encountering The Common Sense of Money and Investments for the first time that this classic, published in 1924, was one of the first of its kind. Perhaps even more surprising is how remarkably well it has stood the test of time. There have been monumental changes in the financial markets over the past seven decades, yet the essentials remain the same: people are still people, with all their foibles, and capital still obeys its ineluctable principles. And you will find as you read through this book that its common sense advice on everything from investor psychology to picking stocks rings as true today as it did three-quarters of a century ago.
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