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Sinopsis

The globalization of business has become a key management challenge of the 1990s. In order to succeed, companies must anticipate technological, economic and social changes and adjust their global competitive strategies in response This study offers cutting-edge ideas and brings together contributors from North America, Europe and Japan to explore critical global issues, including how to create a winning strategy, how to organize the global firm and how to make cultural diversity a competitive advantage

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Reseña del editor

The globalization of business has become a key management challenge of the 1990s. In order to succeed, companies must anticipate technological, economic and social changes and adjust their global competitive strategies in response This study offers cutting-edge ideas and brings together contributors from North America, Europe and Japan to explore critical global issues, including how to create a winning strategy, how to organize the global firm and how to make cultural diversity a competitive advantage

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