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Mission-based Marketing: How Your Not-for-profit Can Succeed in a More Competitive World (Nonprofit Law, Finance & Management S.) - Tapa dura
Sinopsis
Non profits are experiencing competition; competition for government funding, competition for private funding, competition for volunteers and even competition in getting their message out to the people they serve. Because of this, non profit organizations need to adapt and develop the capabilities and skills to survive in a market-driven economy. This text outlines how non profit organizations can use marketing to distinguish themselves with funders, those they serve and the public. It outlines key concepts such as why marketing is so crucial to nonprofits, what a marketing cycle is, how and why to write a marketing plan and also how to apply marketing strategies to a non profit's traditional activities.
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Reseña del editor
Non profits are experiencing competition; competition for government funding, competition for private funding, competition for volunteers and even competition in getting their message out to the people they serve. Because of this, non profit organizations need to adapt and develop the capabilities and skills to survive in a market-driven economy. This text outlines how non profit organizations can use marketing to distinguish themselves with funders, those they serve and the public. It outlines key concepts such as why marketing is so crucial to nonprofits, what a marketing cycle is, how and why to write a marketing plan and also how to apply marketing strategies to a non profit's traditional activities.
Biografía del autor
Peter C. Brinckerhoff is President of Corp-orate Alternatives, Inc, (CAi), one of the most innovative consulting and training firms in North America. Since 1982, Peter has consulted with thousands of not-for-profit staff and board members, and has been a featured speaker at meetings throughout the United States.
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Mission-Based Marketing : How Your Not-for-Profit Can Succeed in a More Competitive World
Publicado por
Wiley & Sons, Incorporated, John, 1998
ISBN 10: 0471296937
ISBN 13: 9780471296935
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 9525399-75
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Mission-Based Marketing: How Your Not-For-Profit Can Succeed in a More Competitive World (Wiley Nonprofit Law, Finance and Management Series)
Librería: Bookmans, Tucson, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. Satisfaction 100% guaranteed. Nº de ref. del artículo: mon0002383033
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MISSION-BASED MARKETING How Your Not-For-Profit Can Succeed in a More Competitive World
Librería: Neil Shillington: Bookdealer/Booksearch, Hobe sound, FL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
hardback. Condición: Very Good. Estado de la sobrecubierta: Very Good. Wiley Nonprofit Law, Finance And Management Series; 9.1 X 5.9 X 1.2 inches; 224 pages. Nº de ref. del artículo: 144089
Cantidad disponible: 1 disponibles
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Mission-Based Marketing: How Your Not-For-Profit Can Succeed in a More Competitive World (Nonprofit Law, Finance and Management Series)
Publicado por
Wiley John & Sons, 1998
ISBN 10: 0471296937
ISBN 13: 9780471296935
Antiguo o usado
Tapa dura
Librería: Unique Books For You, Aurora, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardcover. Condición: Used: Very Good. Minor shelf/edge wear,binding tight.In very good condition.Text clean & unmarked. Nº de ref. del artículo: 27213
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MISSION-BASED MARKETING How Your Not-For-Profit Can Succeed in a More Competitive World
Librería: Neil Shillington: Bookdealer/Booksearch, Hobe sound, FL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardback. Condición: Good. Estado de la sobrecubierta: Good. Hardback edition with dust jacket. ; Wiley Nonprofit Law, Finance And Management Series; 9.1 X 5.9 X 1.2 inches; 214 pages. Nº de ref. del artículo: 141986
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Mission-Based Marketing: How Your Not-For-Profit Can Succeed in a More Competitive World (Wiley Nonprofit Law, Finance and Management Series)
Librería: Poverty Hill Books, Mt. Prospect, IL, Estados Unidos de America
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