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Hey Whipple, Squeeze This: Guide to Creating Great Ads (Adweek Magazine Series) - Tapa blanda

Sullivan, Luke

 
9780471293392: Hey Whipple, Squeeze This: Guide to Creating Great Ads (Adweek Magazine Series)
Tapa blanda
ISBN 10: 0471293393 ISBN 13: 9780471293392
Editorial: John Wiley & Sons Inc, 1998

Sinopsis

Book by Sullivan Luke

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

What if Bill Bernbach and Hunter Thompson wrote a how-to book on advertising? It would be a searing, very funny cross between an insider's guide to writing great ads and a sendup of all that's heavy-handed, dim-witted, and ineffectual in advertising. This pretty much sums up "Hey, Whipple, Squeeze This" by Luke Sullivan, one of today's most successful copywriters working at one of the most prestigious advertising agencies. A relentless wisecracker, Sullivan provides pointers, tips, and guidelines on how to write and produce successful ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories.

Biografía del autor

LUKE SULLIVAN is an award-winning copywriter at Fallon McElligott, an ad agency that has developed campaigns for Miller Lite beer, Time magazine, BMW, and Lee Jeans, among others, and which was named "Ad Agency of the Year" by Adweek, in 1996. Twice named by Adweek as one of the top advertising writers in the country, Sullivan has some 20 medals to his credit in the prestigious One Show, the Oscars of the ad business.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
John Wiley & Sons Inc
Año de publicación
1998
Idioma
Inglés
ISBN 10 
0471293393
ISBN 13 
9780471293392
Encuadernación
Tapa blanda
Número de páginas
268
Contacto del fabricante
no disponible
Persona responsable
no disponible