Artículos relacionados a WEB Commerce: Building a Digital Business (Upside)

WEB Commerce: Building a Digital Business (Upside) - Tapa dura

Maddox, Kate

 
9780471292821: WEB Commerce: Building a Digital Business (Upside)
Tapa dura
ISBN 10: 0471292826 ISBN 13: 9780471292821
Editorial: John Wiley & Sons Inc, 1998

Sinopsis

Experts estimate that Web-based shopping revenues will jump to $4.5 billion by the year 2000. Figures like this indicate that more and more companies have adopted electronic commerce to sell their products online, reaching millions of consumers via the Internet. This text details the methods and means that companies as diverse as Cisco, AT&T and Broadvision are using to post sales electronically and tap into a marketplace with the potential for growth. Maddox describes how companies, both large and small, are taking their Web sites to the next level, moving from merely promoting products online to actually selling them. The text addresses specific questions and business issues related to commerce. It answers questions for managers like how to charge for content, set transaction prices, negotiate fee-sharing with partners, and use online sales to boost the company's bottom line.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Experts estimate that Web-based shopping revenues will jump to $4.5 billion by the year 2000. Figures like this indicate that more and more companies have adopted electronic commerce to sell their products online, reaching millions of consumers via the Internet. This text details the methods and means that companies as diverse as Cisco, AT&T and Broadvision are using to post sales electronically and tap into a marketplace with the potential for growth. Maddox describes how companies, both large and small, are taking their Web sites to the next level, moving from merely promoting products online to actually selling them. The text addresses specific questions and business issues related to commerce. It answers questions for managers like how to charge for content, set transaction prices, negotiate fee-sharing with partners, and use online sales to boost the company's bottom line.

Biografía del autor

Kate Maddox is Editor of Interactive Media and Marketing for Advertising Age magazine, a Crain Communications publication. She has served as a senior editor of CMP Media's Information Week and Interactive Age magazines and has published numerous articles in publications, including Business Marketing, NetGuide, and Communications Week. Ms. Maddox has spent the past four years investigating and reporting on the topic of electronic commerce. Dana Blankenhorn is currently a freelance writer and editor of "A Clue . . . to Internet Commerce," a free e-mail newsletter at www.a-clue.com. In 1994, he also helped launch CMP Media's "Interactive Age Daily," the first daily on-line report about the Internet.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
John Wiley & Sons Inc
Año de publicación
1998
Idioma
Inglés
ISBN 10 
0471292826
ISBN 13 
9780471292821
Encuadernación
Tapa dura
Número de páginas
320
Contacto del fabricante
no disponible
Persona responsable
no disponible