Menu: Pricing and Strategy (Hospitality, Travel & Tourism) - Tapa blanda

Miller, Jack E. E.; Pavesic, David V.

 
9780471287476: Menu: Pricing and Strategy (Hospitality, Travel & Tourism)
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ISBN 10: 0471287474 ISBN 13: 9780471287476
Editorial: Wiley, 1996

Sinopsis

Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry s top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Jack E. Miller, FMP, is Professor Emeritus and past chair of the Hotel, Restaurant, Chef's Apprentice, and Tourism Program, St. Louis Community College. Miller is also coauthor of Basic Food and Beverage Cost Control.

David V. Pavesic, Ph.D., FMP, is Senior Professor in the School of Hospitality Administration in the Robinson College of Business at Georgia State University. He is an author and consultant to the industry in the area of operations, cost controls, menu design and menu analysis.

De la contraportada

Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry?s top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Wiley
Año de publicación
1996
Idioma
Inglés
ISBN 10 
0471287474
ISBN 13 
9780471287476
Encuadernación
Tapa blanda
Número de edición
4
Número de páginas
239
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780442006921: Menu Pricing and Strategy

Edición Destacada

ISBN 10:  0442006926 ISBN 13:  9780442006921
Editorial: John Wiley & Sons Inc, 1992
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