Newsletter Design: A Step-By-Step Guide to Creative Publications (Design & Graphic Design) - Tapa blanda

Acerca del autor

About the Author Edward A. Hamilton has a distinguished record of achievement in the fields of publishing and communications. He is a former Art Director of Time-Life Books and LIFE International. With more than thirty year's design experience, his career has included: Picture Editor, Look magazine; consultant on worldwide publications to the U.S. Information Agency; Art Director, United Nations World magazine and newsletters; Chairman, AIGA National Committee on Education in the Graphic Arts; author of Graphic Design for the Computer Age and School Photo-Journalism. Recently, he was Director of Communications for a nationwide group of design schools where he was responsible for newsletters, magazine ads, films and TV promotion. Currently, Mr. Hamilton lectures and is consultant on publications and newsletters to major business and public relations clients. His work has been featured widely in design magazines in the U.S. and abroad.

De la contraportada

Newsletter Design A Step-by-Step Guide to Creative Publications "Make it dramatic. Make it readable. Make it believable." Words of advice to those who plan, design, or edit newsletters from the author of Newsletter Design, Edward A. Hamilton. Follow the advice of this designer of world-renowned publications and your newsletter will never land in the junk-mail pile. You’ll learn techniques used by the most successful publications to attract readers and rivet their attention. Included in this step-by-step guide:

• Planning visual content
• Fast-paced journalistic writing
• Forceful page layout
• Eye-catching graphics
• Strong, clear typography
• Powerful photojournalism
• Cost-wise production

De la solapa interior

Newsletter Design A Step-by-Step Guide to Creative Publications Make it dramatic. Make it readable. Make it believable. Words of advice to those who plan, design, or edit newsletters from the author of Newsletter Design, Edward A. Hamilton. Follow the advice of this designer of world-renowned publications and your newsletter will never land in the junk-mail pile. You'll learn techniques used by the most successful publications to attract readers and rivet their attention. Included in this step-by-step guide:

• Planning visual content
• Fast-paced journalistic writing
• Forceful page layout
• Eye-catching graphics
• Strong, clear typography
• Powerful photojournalism
• Cost-wise production