Comprehensive Intellectual Capital Management: Step-by-Step - Tapa dura

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NERMIEN AL-ALI is a professor at the Franklin Pierce Law Center in Concord, New Hampshire, where she designed and teaches a course on intellectual capital management, the first of its kind at a U.S. law school. She began her career as the managing attorney of the Intellectual Property Department at Ibrachy Dermarkar, one of Egypt s leading law firms, where she counselled multinational clients on IP issues.

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Praise for Comprehensive Intellectual Capital Management

"The ‘Comprehensive Intellectual Capital Management’ (CICM) approach Ms. Al-Ali has developed is truly groundbreaking in that it effectively addresses one of the most significant challenges in the intellectual capital management (ICM) arena today: the ability to directly link ICM to bottom line business value. The integration of innovation processes with knowledge management (KM) and intellectual asset management (IAM), combined with a robust portfolio management discipline are the most critical and unique components of the CICM approach. Additionally, the fact that CICM can be customized to fit the strategic direction, operational structure, and culture of a company is also a very appealing aspect of this bottom line—based approach. This book speaks to every person in the ICM chain, the inventor, market manager, patent attorney, finance manager, IA manager, research manager, business manager, production manager, and most importantly, the CFO."
–David Near, Director of Business Excellence, Polyurethanes Business
The Dow Chemical Company

"This is a seminal work in that vast wilderness where law merges with business. It should be dog-eared and underlined with notes in the margin by any lawyer or business leader who cares about how intellectual capital is valued and how it should be managed to maximize growth and profit. This is the critical knowledge for the next decade and beyond."
–John D. Hutson, Dean & President, Franklin Pierce Law Center

"Management and reporting of Intellectual Capital has become one of the most important issues facing business and society in the knowledge economy. Much work has been done around the world trying to develop general acceptable solutions. Nermien Al-Ali presents in her book a unique and very inspirational contribution to the search for ways of better managing and reporting Intellectual Capital."
–Jan V.K. Hoffmeister, Vice President, Intellectual Capital Management
Skandia Insurance Company

De la solapa interior

Companies employ a variety of strategies in order to best leverage their institutional brainpower. Knowledge Management (KM) essentially relates to the creation and codification of knowledge within an organization. Intellectual Property Management (IPM) then seeks to maximize this value in the marketplace. Innovation Management (IM) offers a third, intermediary approach that attempts to link and reinforce the previous two. Yet these three subdisiplines are based on strategies that overlap and diverge on countless issues, and an organization that tries to employ all at once will lose its strategic focus. Comprehensive Intellectual Capital Management presents an inclusive approach for the total strategic management of an organization’s intellectual capital throughout the entire enterprise and at every stage of development of the intellectual capital.

The Comprehensive Intellectual Capital Management (CICM&;) approach overcomes the limitation of any one discipline in the field of Intellectual Capital Management, taking advantage of what each discipline has to offer in creating and sustaining an organization’s competitive advantage. Author Nermien Al-Ali explains the fundamentals, practices, and models of intellectual capital management, providing a business-oriented, critical review of the tools and procedures that are available today. Her reader-friendly approach makes CICM accessible to a broad business audience. Part I explains the relationship between intellectual capital and market value, business growth, stock price, and overall competitive performance. Part II explains how the various intellectual capital management approaches and strategies function and overlap, and Part III presents a step-by-step application of practical techniques, processes, and strategies for managing intellectual capital using the CICM model. This forward-thinking study also:

• Includes a diagnostic tool that CEOs and other leaders of organizations can use to assess their position on the continuum of intellectual capital management, helping them define and leverage their competitive advantage
• Provides real-life examples, including extensive case studies of Dow Chemical and Skandia
• Offers checklists for the three main processes of intellectual capital management: knowledge, innovation, and intellectual property management
• Includes two appendices that bring the general reader up to speed in relation to business management concepts and intellectual property law

Comprehensive Intellectual Capital Management provides IP lawyers, business leaders, CEOs, and strategic managers the tools they need to successfully negotiate the shifting intellectual capital landscape.