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NAOMI B. ROBBINS, PhD, is President of NBR, a leader in consulting and training in graphical data presentation. A recognized expert in the field, she has spoken on the subject of creating effective graphs at universities including Columbia University and McGill University, professional societies such as the Society of Women Engineers and the Society for Technical Communication, and corporations and organizations that include Lockheed Martin, Brookfield Zoo, and the United Nations. She is an officer of the Statistical Graphics Section of the American Statistical Association and has served the New Jersey Chapter of the ASA as President. She was a statistician at Bell Laboratories before forming NBR.

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A succinct and highly readable guide to creating effective graphs

The right graph can be a powerful tool for communicating information, improving a presentation, or conveying your point in print. If your professional endeavors call for you to present data graphically, here's a book that can help you do it more effectively. Creating More Effective Graphs gives you the basic knowledge and techniques required to choose and create appropriate graphs for a broad range of applications. Using real-world examples everyone can relate to, the author draws on her years of experience in graphical data analysis and presentation to highlight some of today's most effective methods.

In clear, concise language, the author answers such common questions as:

• What constitutes an effective graph for communicating data?
• How do I choose the type of graph that is best for my data?
• How do I recognize a misleading graph?
• Why do some graphs have logarithmic scales?

In no time you'll graduate from bar graphs and pie charts to graphs that illuminate data like:

• Dot plots
• Box plots
• Scatterplots
• Linked micromaps
• Trellis displays
• Mosaic plots
• Month plots
• Scatterplot matrices

. . . most of them requiring only inexpensive, easily downloadable software.

Whether you're a novice at graphing or already use graphs in your work but want to improve them, Creating More Effective Graphs will help you develop the kind of clear, accurate, and well-designed graphs that will allow your data to be understood.