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Customer Relationship Management: Integrating Marketing Strategy and Information Technology - Tapa blanda
Sinopsis
Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. A CRM system brings together lots of pieces of information about customers, sales, market trends, marketing effectiveness and responsiveness. CRM helps companies improve the profitability of their interactions with customers while at the same time making those interactions appear friendlier through individualization. CRM's purpose is to enhance customer satisfaction and retention by alignment of customer business processes with technology integration. As the Internet and digital technology change the ways business is conducted, the academic disciplines of information technology and marketing are merging. As a result, experiments with new and modified courses are being taught at many innovative universities at the forefront of this change.
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CUSTOMER - INFORMATION ABOUT PAST, PRESENT, AND POTENTIAL CUSTOMERS IS THE HEART OF SOUND STRATEGIC PLANS.
To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads of marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system.
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Customer Relationship Management: Integrating Marketing Strategy and Information Technology
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.71. Nº de ref. del artículo: G0471271373I3N00
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Customer Relationship Management : Integrating Marketing Strategy and Information Technology
Publicado por
Wiley & Sons, Incorporated, John, 2002
ISBN 10: 0471271373
ISBN 13: 9780471271376
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 3299621-75
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Customer Relationship Management: Integrating Marketing Strategy and Information Technology
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR003620093
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Customer Relationship Management: Integrating Marketing Strategy and Information Technology
Publicado por
John Wiley & Sons, 2003
ISBN 10: 0471271373
ISBN 13: 9780471271376
Antiguo o usado
Brossura
Librería: Libro Co. Italia Srl, San Casciano Val di Pesa, FI, Italia
Calificación del vendedor: 5 de 5 estrellas
Brossura. Condición: fine. West Sussex, 2003; pp. 179. Libro. Nº de ref. del artículo: 1659324
Cantidad disponible: 2 disponibles