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Sinopsis
The reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a chief executive has tremendous influence over the company′s prosperity, standing, and destiny.
In CEO Capital, Dr. Gaines–Ross describes in practical terms the strategies to follow––and the obstacles to avoid––so that CEOs can enhance the reputation of their company during the five stages of their tenure.
CEO Capital is the only book that provides these guidelines and isolates best practices for CEOs as they navigate their way through their first 100 days to their last 100 hours.
About the author: Dr. Leslie Gaines–Ross is chief knowledge and research officer at Burson–Marsteller, a leading global communications consultancy with more than 1,600 employees worldwide. Previously, she served as Fortune′s communications and marketing director.
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Acerca del autor
Dr. LESLIE GAINES–ROSS is chief knowledge and research officer at Burson–Marsteller, a global communications consultancy with more than 1,600 employees worldwide. She has been the architect behind landmark CEO and corporate reputation research and the creator of www.ceogo.com, the acclaimed Web site devoted exclusively to CEO news and information. Prior to joining Burson–Marsteller, Dr. Gaines–Ross was Fortune magazine′s director of communications and marketing.
De la contraportada
Research confirms what every executive knows to be true: CEO and corporate reputation are inextricably linked and have a proven impact on a company's bottom line. Dr. Leslie Gaines-Ross, the pioneer of landmark CEO research and a senior executive at the legendary public relations firm Burson-Marsteller, describes in practical, straightforward terms the successful strategies CEOs can follow to earn and sustain enduring corporate reputations.
Everyone with a stake in executive reputation and leadership-communications professionals, consultants, search committees, corporate boards, shareholders, aspiring leaders and, of course, CEOs themselves-will find CEO Capital to be an invaluable guide to corporate success and a steady compass for navigating the shifting seas of commerce. It isolates best practices for CEOs as they journey through their first 100 days to their last 100 hours.
In her book, Dr. Gaines-Ross:
* Demonstrates the importance of CEO reputation to a company's reputation
* Identifies the elements of CEO reputation
* Establishes a working model for building both CEO and corporate reputation
* Describes how CEOs can master the stages of their tenure to bolster their company's standing and ultimate destiny
Topics addressed include preparing for CEO transition, putting employees first, setting an agenda, declaring what matters, communicating personally and symbolically, planning for the first anniversary, minding all stakeholders, leading with thought, reinventing and executing, and leaving a legacy.
CEO Capital's first section demonstrates why securing CEO reputation demands our undivided attention. Similar to any other wealth-creating asset, CEO reputation needs to be invested in, earned and leveraged over the long term to reap enduring benefits. The next section examines the CEO's mind-set and behavior through the five stages of executive tenure. It explains how each step provides distinct opportunities to build credibility, integrity, and internal communications that lead to long-term viability. The final section discusses corporate trends that will affect chief executives in the twenty-first century. It also addresses how executives can meet the challenges of a society characterized by ever-accelerating change, scrutiny, and demanding constituencies.
De la solapa interior
Research confirms what every executive knows to be true: CEO and corporate reputation are inextricably linked and have a proven impact on a company's bottom line. Dr. Leslie Gaines-Ross, the pioneer of landmark CEO research and a senior executive at the legendary public relations firm Burson-Marsteller, describes in practical, straightforward terms the successful strategies CEOs can follow to earn and sustain enduring corporate reputations.
Everyone with a stake in executive reputation and leadership-communications professionals, consultants, search committees, corporate boards, shareholders, aspiring leaders and, of course, CEOs themselves-will find CEO Capital to be an invaluable guide to corporate success and a steady compass for navigating the shifting seas of commerce. It isolates best practices for CEOs as they journey through their first 100 days to their last 100 hours.
In her book, Dr. Gaines-Ross:
* Demonstrates the importance of CEO reputation to a company's reputation
* Identifies the elements of CEO reputation
* Establishes a working model for building both CEO and corporate reputation
* Describes how CEOs can master the stages of their tenure to bolster their company's standing and ultimate destiny
Topics addressed include preparing for CEO transition, putting employees first, setting an agenda, declaring what matters, communicating personally and symbolically, planning for the first anniversary, minding all stakeholders, leading with thought, reinventing and executing, and leaving a legacy.
CEO Capital's first section demonstrates why securing CEO reputation demands our undivided attention. Similar to any other wealth-creating asset, CEO reputation needs to be invested in, earned and leveraged over the long term to reap enduring benefits. The next section examines the CEO's mind-set and behavior through the five stages of executive tenure. It explains how each step provides distinct opportunities to build credibility, integrity, and internal communications that lead to long-term viability. The final section discusses corporate trends that will affect chief executives in the twenty-first century. It also addresses how executives can meet the challenges of a society characterized by ever-accelerating change, scrutiny, and demanding constituencies.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialJohn Wiley & Sons
- Año de publicación2002
- ISBN 10 0471268070
- ISBN 13 9780471268079
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas292
- Contacto del fabricanteno disponible
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