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Internet World Guide to One-to-one Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time (Internet World Series) - Tapa blanda
Sinopsis
Book by Allen Cliff Kania Deborah Yaeckel Beth
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Reseña del editor
This is a "next-generation" marketing book that distinguishes itself from the introductory overview books on the shelf by zeroing in on a specific, customer-oriented marketing strategy that makes the most of current technologies. It is a comprehensive resource for understanding and applying the technologies, tools, products and solutions for one-to-one marketing on the Web. Case studies provide real-world examples of technologies such as push, personalization, telephone and A/V conferencing, interactivity, email, Web tracking and analysis tools, and Web community technologies (chat, games, Webisodes). In addition, this book covers how to integrate one-to-one Web marketing strategies with other systems and processes (such as databases and customer service and support), as well as privacy issues, and the future of one-to-one.
Biografía del autor
CLIFF ALLEN is President of Allen Interactive, a Web development firm, and GuestTrack, Inc., a software development company specializing in Web site personalization. He has more than 20 years of experience in computer marketing and sales. DEBORAH KANIA is Vice President of Sales and Marketing at GuestTrack, Inc., and an experienced Web marketer. BETH YAECKEL is Vice President of Creative Services at Allen Interactive, with expertise in Web interface design, multimedia, interactive technologies, and Web personalization. Cliff Allen and Deborah Kania are authors of the Web Catalog Cookbook (Wiley).
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- EditorialJohn Wiley & Sons Inc
- Año de publicación1998
- ISBN 10 0471251666
- ISBN 13 9780471251668
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas400
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Internet World Guide to One-To-One Web Marketing
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Internet World Guide to One-to- One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time (Internet World Series)
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Verlag John Wiley & Sons, Inc, 1998
ISBN 10: 0471251666
ISBN 13: 9780471251668
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Internet World Guide to One-To-One Web Marketing (Internet World Series)
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Internet World Guide to One-to-one Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time
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Internet World Guide to One-to-one Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time
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John Wiley & Sons 31/03/1998, 1998
ISBN 10: 0471251666
ISBN 13: 9780471251668
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