Internet World Guide to One-to-one Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time (Internet World Series) - Tapa blanda
Sinopsis
This is a "next-generation" marketing book that distinguishes itself from the introductory overview books on the shelf by zeroing in on a specific, customer-oriented marketing strategy that makes the most of current technologies. It is a comprehensive resource for understanding and applying the technologies, tools, products and solutions for one-to-one marketing on the Web. Case studies provide real-world examples of technologies such as push, personalization, telephone and A/V conferencing, interactivity, email, Web tracking and analysis tools, and Web community technologies (chat, games, Webisodes). In addition, this book covers how to integrate one-to-one Web marketing strategies with other systems and processes (such as databases and customer service and support), as well as privacy issues, and the future of one-to-one.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
CLIFF ALLEN is President of Allen Interactive, a Web development firm, and GuestTrack, Inc., a software development company specializing in Web site personalization. He has more than 20 years of experience in computer marketing and sales.
DEBORAH KANIA is Vice President of Sales and Marketing at GuestTrack, Inc., and an experienced Web marketer.
BETH YAECKEL is Vice President of Creative Services at Allen Interactive, with expertise in Web interface design, multimedia, interactive technologies, and Web personalization. Cliff Allen and Deborah Kania are authors of the Web Catalog Cookbook (Wiley).
"Sobre este título" puede pertenecer a otra edición de este libro.
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Internet World Guide to One-to- One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time (Internet World Series)
Publicado por
Verlag John Wiley & Sons, Inc, 1998
ISBN 10: 0471251666
ISBN 13: 9780471251668
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Taschenbuch
Librería: NEPO UG, Rüsselsheim am Main, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Gut. 400 Seiten ex Library Book aus einer wissenschafltichen Bibliothek Sprache: Englisch Gewicht in Gramm: 969. Nº de ref. del artículo: 266044
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Internet World Guide to One-to-one Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time
Publicado por
John Wiley & Sons, 1998
ISBN 10: 0471251666
ISBN 13: 9780471251668
Antiguo o usado
Paperback
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Internet World Guide to One-to-one Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780471251668
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Internet World Guide to One-to-one Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time
Publicado por
John Wiley & Sons 31/03/1998, 1998
ISBN 10: 0471251666
ISBN 13: 9780471251668
Antiguo o usado
Tapa blanda
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780471251668
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