"In his new book FROM WORST TO FIRST, Continental Airlines CEO Gordon Bethune tells how he led Continental's transformation into an award-winning carrier after years as an unprofitable airline that angered employees and customers."--USA Today
"Some of Bethune's prescriptions are refreshingly straightforward... Bethune includes some fresh examples of his plain-spoken management style."--Business WeekFrom the Publisher:
In this text, Gordon Bethune offers insight into his management and leadership style. Against the odds Bethune successfully turned around Continental Airlines, a company that went through the bankruptcy court twice. Now it is a company that is an industry-leader in on-time performance, baggage handling and the quality of the planes themselves, and has reduced customer complaints. Topics covered include how to improve the quality of what your company does (whether it's a product or a service), how not to cut costs so far that you lose business because you're producing something so cheaply that nobody wants it anymore, how to change a corporate culture and improve employee morale, how to measure what's truly important to your business and other management ideas. Bethune draws on his experiences at Continental, Boeing, and other companies that he has worked for.
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Descripción Wiley. Hardcover. Estado de conservación: New. 0471248355. Nº de ref. de la librería HGT5152.2ANVW081816H0468A
Descripción Wiley, 1998. Hardcover. Estado de conservación: New. Mint!!. Nº de ref. de la librería mon0000050668
Descripción Wiley, 1998. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: HOW WE CLIMBED FROM WORST TO FIRST. Is This Any Way to Run an Airline? The Last Suppers, or Whose Problem Is It? Fly to Win, or You Can Make a Pizza So Cheap Nobody Wants to Eat It. Fund the Future, or If There Ain2t No Funds, There Ain2t Gonna Be No Future. Make Reliability a Reality, or It2s Time to Act Like a Real Airline. Working Together, or Which Part of This Watch Don2t You Think We Need? Success Has No Autopilot. A FLIGHT PLAN FOR SUCCESS. How the Sickest Patients Need the Best Doctors, and concerning Tapeworms. Nobody Loses When the Whole Team Wins. Keeping the Lines of Communication Open. Predictability, or the Value of a Zippo. What Gets Measured Gets Managed. Crop Duster2s Son. Why You Just Read This Book. Acknowledgments. Index. Nº de ref. de la librería ABE_book_new_0471248355
Descripción Wiley, 1998. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0471248355
Descripción Wiley, 1998. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110471248355
Descripción Wiley. Hardcover. Estado de conservación: New. 0471248355 New Condition. Nº de ref. de la librería NEW4.0246766