"In his new book FROM WORST TO FIRST, Continental Airlines CEO Gordon Bethune tells how he led Continental's transformation into an award-winning carrier after years as an unprofitable airline that angered employees and customers."--USA Today
"Some of Bethune's prescriptions are refreshingly straightforward... Bethune includes some fresh examples of his plain-spoken management style."--Business WeekReseña del editor:
In this text, Gordon Bethune offers insight into his management and leadership style. Against the odds Bethune successfully turned around Continental Airlines, a company that went through the bankruptcy court twice. Now it is a company that is an industry-leader in on-time performance, baggage handling and the quality of the planes themselves, and has reduced customer complaints. Topics covered include how to improve the quality of what your company does (whether it's a product or a service), how not to cut costs so far that you lose business because you're producing something so cheaply that nobody wants it anymore, how to change a corporate culture and improve employee morale, how to measure what's truly important to your business and other management ideas. Bethune draws on his experiences at Continental, Boeing, and other companies that he has worked for.
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Descripción Wiley. Hardcover. Estado de conservación: New. 0471248355 . Nº de ref. de la librería GHP6471SHCF030717H0636P
Descripción Wiley, 1998. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0471248355
Descripción Wiley, 1998. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0471248355
Descripción Wiley, 1998. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110471248355