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Sinopsis
This text aims to show how to write advertising copy in all media: print, TV commercials, radio spots, and billboards; the areas where advertising agency copywriters spend their time. The book also covers how to write ads for the Internet, as well as how to write copy for direct-mail pieces. It analyzes some of the world's best-known advertisements.
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Reseña del editor
This text aims to show how to write advertising copy in all media: print, TV commercials, radio spots, and billboards; the areas where advertising agency copywriters spend their time. The book also covers how to write ads for the Internet, as well as how to write copy for direct-mail pieces. It analyzes some of the world's best-known advertisements.
"Sobre este título" puede pertenecer a otra edición de este libro.
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