Managing Technological Innovation: Competitive Advantage from Change - Tapa dura

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FREDERICK BETZ, PhD, is a professor in the Department of Management of Technological Systems at the University of Maryland University College (UMUC) in College Park.

De la contraportada

The road map for linking science and technology to financial business goals

Management of technology (MOT) is the crossroads at which technological strategy meets business strategy to create new business opportunities. Managing Technological Innovation, Second Edition introduces technology management and illustrates the importance of managing information technologies, as well as how MOT is carried out with today?s physical, biological, and information technologies.

Frederick Betz, a long-time contributor of technology management, provides a balanced focus of MOT across material, power, biological, and informational technologies. Citing numerous case studies, Betz discusses MOT from two approaches?descriptive (identifying historical patterns) and prescriptive (developing for the future)?to answer these critical questions:

• How innovation is a competitive force
• What a business needs to be innovative
• How to plan innovation

Updated to reflect recent developments in biology, computers, services, and communications, this Second Edition presents helpful information on how this progress has impacted technology management. In particular, new material examines the ethical side of technology to address advances made in biotechnology and human genome research.

Managing Technological Innovation, Second Edition helps managers, scientists, and engineers meet the evolving needs of industry and government alike.