Web Metrics: Proven Methods for Measuring Web Site Success - Tapa blanda

Sterne, Jim

 
9780471220725: Web Metrics: Proven Methods for Measuring Web Site Success
Tapa blanda
ISBN 10: 0471220728 ISBN 13: 9780471220725
Editorial: John Wiley & Sons, 2009

Sinopsis

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.

  • Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)
  • Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
  • Companion Web site contains links to online tools, resources, and white papers

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

JIM STERNE is a leading expert on Internet marketing, specializing in creating strategies for business. As an author, a consultant to Fortune 500 companies and Internet entrepreneurs, and a public speaker, he focuses on the changing landscape of the World Wide Web as a medium for creating and strengthening customer relationships. With a special emphasis on Web metrics, his company, Target Marketing (www.targeting.com), is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.

De la contraportada

Learn how to determine whether a Web site is offering a competitive advantage

Despite the fact that numerous online ventures have recently fallen by the wayside, companies still realize that the Web plays an integral role in conducting business. They recognize the importance of measuring and analyzing the information gathered from their sites so they can find new ways to balance online and offline efforts. In this innovative book, leading Internet marketing expert Jim Sterne uncovers the latest tools and techniques that will help you determine if and how your Web site is adding value to your company. He clearly shows you how to use the range of available metrics to improve your Web marketing strategies. Incorporating his vast experience with clients such as Eastman Kodak, Ericsson, Sears Roebuck, and IBM, Sterne exposes the key issues facing corporate sites today. He then explains the role of Web metrics, detailing the criteria to follow in order to build a successful site and gain a competitive advantage in the marketplace.

Web Metrics provides you with everything you'll need to know to measure your online business strategy, including:
* Types of Web metrics tools, services, techniques, and standards for Web measurement
* Ways to fully integrate Web metrics with the customer experience
* Details on how to use metrics to meet specific business goals

The companion Web site includes links to online tools, resources, and white papers.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
John Wiley & Sons
Año de publicación
2009
Idioma
Inglés
ISBN 10 
0471220728
ISBN 13 
9780471220725
Encuadernación
Tapa blanda
Número de páginas
450
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780471450504: Web Metrics: Proven Methods for Measuring Web Site Success

Edición Destacada

ISBN 10:  0471450502 ISBN 13:  9780471450504
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