This cookbook's step-by-step recipes offer a hands-on approach for creating a profitable and secure Web site. It aims to provide the tools developers need - such as customizable programming code, HTML pages, ready-to-go templates, CGI examples for order processing, user validation, and site management, Web server security issues, and tracking usage and errors - to sell tangible goods or content and make money with advertising. The author provides this basic information by covering topics such as: how to specify access control in server directive files for selling content; secure payments through CyberCash, First Virtual and other proprietary systems; service referrals (finder's fees and search engines); credit card service bureau; direct-to-bank credit card processing; click-through advertising and banner ads; Web space rental for selling tangible products or content; and instant access to 9000 numbers.
"Sinopsis" puede pertenecer a otra edición de este libro.
This cookbook's step-by-step recipes offer a hands-on approach for creating a profitable and secure Web site. It aims to provide the tools developers need - such as customizable programming code, HTML pages, ready-to-go templates, CGI examples for order processing, user validation, and site management, Web server security issues, and tracking usage and errors - to sell tangible goods or content and make money with advertising. The author provides this basic information by covering topics such as: how to specify access control in server directive files for selling content; secure payments through CyberCash, First Virtual and other proprietary systems; service referrals (finder's fees and search engines); credit card service bureau; direct-to-bank credit card processing; click-through advertising and banner ads; Web space rental for selling tangible products or content; and instant access to 9000 numbers.
GORDON McCOMB is an award-winning author, consultant, and lecturer and has participated in setting up several profitable commercial Web sites. He is a regular columnist for JavaWorld and several online publications. His other books include the Web Programming Languages Sourcebook and JavaScript Sourcebook (both from Wiley).
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