Developing a CPA Practice: A Comprehensive Guide to Building a Successful Small to Mid-sized Accounting Firm - Tapa dura

Stapleton, James J.

 
9780471170211: Developing a CPA Practice: A Comprehensive Guide to Building a Successful Small to Mid-sized Accounting Firm

Sinopsis

The need for increased revenue has forced service industries to turn to marketing to attract a new client base. This volume aims to show accountants how to develop their marketing skills. There are checklists, sample forms, and examples that are based on the author's actual experience.

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Reseña del editor

This hands-on guide will help accounting professionals market their services. It focuses on the needs of clients and how the accounting business must focus on these needs. An eight-page bi-monthly newsletter update and supplement the book.

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