This pocket reference provides information to help business professionals solve their business problems and make informed decisions. The book includes: an A to Z reference of essential business topics providing key terms and tools for any business executive; reading lists, Internet sources, and traditional methods for gathering competitive intelligence; and ideas for solving tough research problems.
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This pocket reference provides information to help business professionals solve their business problems and make informed decisions. The book includes: an A to Z reference of essential business topics providing key terms and tools for any business executive; reading lists, Internet sources, and traditional methods for gathering competitive intelligence; and ideas for solving tough research problems.
PAUL A. ARGENTI is a professor at the Amos Tuck School of Business Administration at Dartmouth College, who regularly consults with Fortune 500 companies. His previous books include The Portable MBA Desk Reference, also available from Wiley.
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Librería: Greenworld Books, Arlington, TX, Estados Unidos de America
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Librería: Infinity Books Japan, Tokyo, TKY, Japon
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