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Sinopsis
This volume introduces and describes the innovative concept of partnering, which is based on the premise that today's firms are not looking for products and services, but rather partners, companies, and individuals who can assist them in solving high-level strategic problems.
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Reseña del editor
Based on his experience with top companies worldwide Wilson outlines an innovative approach which redefines the new success factors for every enterprise that faces the daily challenge of finding and keeping customers. Commencing with a fast-paced tour of the current state of selling, he offers seasoned advice, anecdotes and personal narratives which illustrate the power of delivering real value to customers at every level of their business.
Biografía del autor
LARRY WILSON has been in the training and consulting business for over thirty years. He founded Wilson Learning and started Pecos River Learning Center in 1982. He is coauthor of two bestselling books, The One Minute Sales Person and Changing the Game: The New Way to Sell. HERSCH WILSON is a Senior Vice President and Lead Facilitator with Pecos River Learning Center. Before joining Pecos, he was a freelance writer and also coauthored Changing the Game: The New Way to Sell.
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Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers
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Stop Selling Start Partnering; New Thinking about Finding and Keeping Customers
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John Wiley & Sons, New York, NY, 1994
ISBN 10: 0471133639
ISBN 13: 9780471133636
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Stop Selling, Start Partnering
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tapa dura. Condición: Bien. Customer services., Consumer satisfaction Omneo. 23 cm. xvi, 294 p. Encuadernación en tapa dura de editorial con sobrecubierta ilustrada. Idioma Inglés. Larry Wilson with Hersch Wilson. Includes bibliographical references (p. 279) and index . ISBN: 0471133639; 0939246740 (=3044503=) LL127. Nº de ref. del artículo: 3044503
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