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Rating Scales and Checklists: Evaluating Attitudes, Behavior and Personality - Tapa dura

Aiken, Lewis R.

 
9780471127871: Rating Scales and Checklists: Evaluating Attitudes, Behavior and Personality

Sinopsis

This book discusses rating scales, checklists, and attitude scales--a family of research instruments widely used in psychology, business, advertising, and all areas of attitude research. It explores the construction of these instruments, their validity and reliability testing, and the wide range of the applications.

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Acerca del autor

LEWIS R. AIKEN, PhD, is Professor of Psychology at Pepperdine University. He received his doctorate in psychometrics from the University of North Carolina. His other books include Assessment of Intellectual Functioning, Personality Assessment Methods and Practices, and Psychological Testing and Assessment, Eighth Edition.

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