Containing over 6000 definitions, this reference work covers the terminology used in every segment of the retailing industry, from shipping and receiving to marketing and advertising. It includes terms pertaining to buying, merchandising and visual display, catalogue and mail order marketing, consumer research, retail finance and accounting.
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JERRY M. ROSENBERG is a professor at the Graduate School of Management and School of Business Administration at Rutgers University. He has also taught at the City University of New York, Cornell University, and Columbia University. A noted lexicographer, consultant to the Oxford English Dictionary, and widely published writer on business and technology, Dr. Rosenberg's seventeen books include the Dictionary of Marketing and Advertising, the Dictionary of Business and Management, and the Dictionary of International Trade. Dr. Rosenberg received his PhD from New York University.
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Destinos, gastos y plazos de envíoLibrería: Better World Books Ltd, Dunfermline, Reino Unido
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Librería: Infinity Books Japan, Tokyo, TKY, Japon
Hardcover. Condición: Fine/Fine. A crisp clean first edition no markings throughout, not an ex-lib: What is an endcap? FIFO? A loss leader? Understanding the language of retail is essential to working in the industry. Written by an expert lexicographer, it contains the terminology used in every segment of the industry--from shipping and receiving to marketing and advertising. Features over appropximately 4,500 clear, concise definitions and includes terms pertaining to buying, merchandising and visual display, catalog and mail-order marketing, consumer research, retail data processing, accounting and more. Nº de ref. del artículo: RWARE0000020751
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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