Developing Business Strategies

3,58 valoración promedio
( 43 valoraciones por GoodReads )
 
9780471064114: Developing Business Strategies
From the Publisher:

"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."-- Robert L. Joss, Dean of the Graduate School of Business, Stanford University A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy. This fully revised and updated edition of David Aaker's highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include: A new chapter on strategic positioning Many new illustrative examples from B-to-B, high-tech, and the Internet Increased focus on global leadership and global brand management Using the Internet to develop and support business strategies For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go.

About the Author:

DAVID A. AAKER is the Vice Chairman of Prophet Brand Strategy and Professor Emeritus at the Haas School of Business at the University of California at Berkeley. He is an active speaker and consultant on business and brand strategy throughout the world. His books, including Marketing Research, Fourth Edition (Wiley), Building Strong Brands, and Brand Leadership, have been translated into over a dozen languages.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Aaker, David A.
Editorial: John Wiley and#38; Sons (2001)
ISBN 10: 0471064114 ISBN 13: 9780471064114
Nuevos Cantidad: > 20
Impresión bajo demanda
Librería
PBShop
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and#38; Sons, 2001. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IP-9780471064114

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 42,13
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,71
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Aaker, David A.
ISBN 10: 0471064114 ISBN 13: 9780471064114
Nuevos Cantidad: 2
Librería
Books_Universe
(Sugarland, TX, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Brand New. US Edition Book. We do not ship to Military Addresses. Fast Shipping with Order Tracking. For Standard Shipping 7-8 business days & Expedite Shipping 4-6 business days, after shipping. Nº de ref. de la librería 0471064114-RMX

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 45,94
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Aaker, David A.
ISBN 10: 0471064114 ISBN 13: 9780471064114
Nuevos Cantidad: 5
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-ING-00558296

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 48,81
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,50
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Aaker, David A.
Editorial: John Wiley and#38; Sons (2001)
ISBN 10: 0471064114 ISBN 13: 9780471064114
Nuevos Cantidad: > 20
Impresión bajo demanda
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción John Wiley and#38; Sons, 2001. HRD. Estado de conservación: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Nº de ref. de la librería IP-9780471064114

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 42,72
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,47
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Aaker, David A.
Editorial: Wiley (2001)
ISBN 10: 0471064114 ISBN 13: 9780471064114
Nuevos Tapa dura Cantidad: 1
Librería
Book Deals
(Lewiston, NY, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2001. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: PART I: INTRODUCTION AND OVERVIEW. 1. Business Strategy: The Concept and Trends in Its Management. 2. Strategic Market Management: An Overview. PART II: STRATEGIC ANALYSIS. 3. External and Customer Analysis. 4. Competitor Analysis. 5. Market Analysis. 6. Environmental Analysis and Strategic Uncertainty. 7. Internal Analysis. PART III: ALTERNATIVE BUSINESS STRATEGIES. 8. Obtaining a Sustainable Competitive Advantage. 9. Differentiation Strategies. 10. Cost, Focus, and the Preemptive Move. 11. Strategic Positioning. 12. Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea. 13. Diversification. 14. Strategies in Declining and Hostile Markets. 15. Global Strategies. PART IV: IMPLEMENTATION. 16. Implementation. Appendix: Planning Forms. Index. Nº de ref. de la librería ABE_book_new_0471064114

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 53,84
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Aaker, David A.
Editorial: Wiley (2001)
ISBN 10: 0471064114 ISBN 13: 9780471064114
Nuevos Tapa dura Cantidad: 10
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2001. Hardcover. Estado de conservación: New. Nº de ref. de la librería INGM9780471064114

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 51,65
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,71
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Aaker, David A.
Editorial: John Wiley and Sons Ltd, United States (2001)
ISBN 10: 0471064114 ISBN 13: 9780471064114
Nuevos Tapa dura Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United States, 2001. Hardback. Estado de conservación: New. 6th Revised edition. 231 x 160 mm. Language: English . Brand New Book. Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy. This fully revised and updated edition of David Aaker s highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include: A new chapter on strategic positioning Many new illustrative examples from B-to-B, high-tech, and the Internet Increased focus on global leadership and global brand management Using the Internet to develop and support business strategies For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go. Nº de ref. de la librería AAH9780471064114

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 56,57
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Aaker, David A.
Editorial: John Wiley and Sons Ltd, United States (2001)
ISBN 10: 0471064114 ISBN 13: 9780471064114
Nuevos Tapa dura Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United States, 2001. Hardback. Estado de conservación: New. 6th Revised edition. 231 x 160 mm. Language: English . Brand New Book. Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy. This fully revised and updated edition of David Aaker s highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include: A new chapter on strategic positioning Many new illustrative examples from B-to-B, high-tech, and the Internet Increased focus on global leadership and global brand management Using the Internet to develop and support business strategies For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go. Nº de ref. de la librería AAH9780471064114

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 57,55
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Aaker, David A.
Editorial: John Wiley and#38; Sons (2001)
ISBN 10: 0471064114 ISBN 13: 9780471064114
Nuevos Cantidad: 6
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción John Wiley and#38; Sons, 2001. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780471064114

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 47,41
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,47
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Aaker, David A.
Editorial: Wiley
ISBN 10: 0471064114 ISBN 13: 9780471064114
Nuevos Tapa dura Cantidad: 20
Librería
BuySomeBooks
(Las Vegas, NV, Estados Unidos de America)
Valoración
[?]

Descripción Wiley. Hardcover. Estado de conservación: New. Hardcover. 352 pages. Dimensions: 9.1in. x 6.3in. x 1.3in.Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. -- Robert L. Joss, Dean of the Graduate School of Business, Stanford UniversityA successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy. This fully revised and updated edition of David Aakers highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include: A new chapter on strategic positioning Many new illustrative examples from B-to-B, high-tech, and the Internet Increased focus on global leadership and global brand management Using the Internet to develop and support business strategiesFor managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Nº de ref. de la librería 9780471064114

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 54,53
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,67
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda