Artículos relacionados a Writing High-tech Copy That Sells

Writing High-tech Copy That Sells - Tapa blanda

King, Janice M.

 
9780471058465: Writing High-tech Copy That Sells
Tapa blanda
ISBN 10: 0471058467 ISBN 13: 9780471058465
Editorial: John Wiley & Sons Inc, 1995

Sinopsis

Copywriters and marketing people working on technical products face vastly different challenges than those people promoting a soft drink or sportscar, such as constant product revisions and the challenge of conveying technical information to a layman audience. This guide takes the technical copywriter through the processes of planning, designing, writing, contracting and producing high-tech marketing and promotional materials. It explains how to deal with international market and cultural biases, how to avoid computer and technical jargon, and how to experiment with non-print marketing and press materials.

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Reseña del editor

Copywriters and marketing people working on technical products face vastly different challenges than those people promoting a soft drink or sportscar, such as constant product revisions and the challenge of conveying technical information to a layman audience. This guide takes the technical copywriter through the processes of planning, designing, writing, contracting and producing high-tech marketing and promotional materials. It explains how to deal with international market and cultural biases, how to avoid computer and technical jargon, and how to experiment with non-print marketing and press materials.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
John Wiley & Sons Inc
Año de publicación
1995
Idioma
Inglés
ISBN 10 
0471058467
ISBN 13 
9780471058465
Encuadernación
Tapa blanda
Número de páginas
304
Contacto del fabricante
no disponible
Persona responsable
no disponible