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Conduct Your Own Survey C - Tapa blanda

Salant, Priscilla

 
9780471012672: Conduct Your Own Survey C
Tapa blanda
ISBN 10: 047101267X ISBN 13: 9780471012672
Editorial: John Wiley & Sons, 1994

Sinopsis

A nuts-and-bolts guide to conducting your own professional-qualitysurveys without paying professional fees. How can you gauge publicsupport for a cause or test the market for a product or service?What are the best methods for validating opinions for use in apaper or dissertation? A well-documented survey is the answer. Butwhat if you don't have thousands of dollars to commission one? Noproblem. How to Conduct Your Own Survey gives you everything youneed to do it yourself! Without any prior training, you can learnexpert techniques for conducting accurate, low-cost surveys. Instep-by-step, down-to-earth language, Priscilla Salant and Don A.Dillman give you the tools you need to:
* Determine which type of survey is best for you
* Estimate the cost of your survey
* Conduct mail, telephone, and face-to-face surveys
* Draw accurate samples
* Write effective questionnaires
* Compile and report results
* Avoid common survey errors
* Find reliable outside assistance
* And much more

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Acerca del autor

PRISCILLA SALANT, M.A., is an Associate in Research at Washington State University. She provides research assistance to public and private nonprofit organizations and is the author of A Community Researcher's Guide to Rural Data.

DON A. DILLMAN, Ph.D., is a Senior Survey Methodologist at the U.S. Bureau of the Census and Director of the Social and Economic Sciences Research Center at Washington State University. He is the author of the professional book, Mail and Telephone Surveys, also available from Wiley.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
John Wiley & Sons
Año de publicación
1994
Idioma
Inglés
ISBN 10 
047101267X
ISBN 13 
9780471012672
Encuadernación
Tapa blanda
Número de páginas
252
Contacto del fabricante
no disponible
Persona responsable
no disponible