The Iabc Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership, Second Edition (J-B ... Association of Business Communicators)

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9780470894064: The Iabc Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership, Second Edition (J-B ... Association of Business Communicators)
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THIS THOROUGHLY REVISED AND UPDATED EDITION INCLUDES ALL NEW CASE STUDIES AND NEW ORIGINAL CHAPTERS. THE TOPICS COVERED INCLUDE MUST BE ADDED TO EACH CHAPTER FOR CONTEXT: EXECUTIVE COMMUNICATION, EXECUTIVE COACHING, COMMUNICATION COUNSEL AND THE CEO AS A COMMUNICATOR; COMMUNICATIONS AND ETHICS AS A WHOLE; CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY ISSUES; BASICS OF CRISIS COMMUNICATION. THE BOOK ALSO COVERS CURRENT REALITIES LIKE VT SHOOTINGS AND NEW TECHNOLOGIES THAT AFFECT CRISIS MANAGEMENT; INTERNAL COMMUNICATION/EMPLOYEE COMMUNICATION ISSUES; INTERNATIONAL AND MULTICULTURAL COMMUNICATION ISSUES; GENERATIONAL ISSUES; MIXING TRADITIONAL AND SOCIAL MEDIA; GOVERNMENT RELATIONS; REPUTATION MANAGEMENT; BASICS OF MARKETING COMMUNICATION AS WELL AS CURRENT TRENDS; AND CUSTOMER RELATIONS.

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Reseña del editor:

This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator; communications and ethics as a whole; corporate social responsibility and sustainability issues; basics of crisis communication. The book also covers current realities like VT shootings and new technologies that affect crisis management; internal communication/employee communication issues; international and multicultural communication issues; generational issues; mixing traditional and social media; government relations; reputation management; basics of marketing communication as well as current trends; and customer relations.

Nota de la solapa:

This new edition of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole.

Thoroughly revised and updated to meet the realities of today's organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits.

The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis.

The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail.

Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.

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Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Hardback. Condición: New. 2nd ed.. Language: English . Brand New Book. This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator; communications and ethics as a whole; corporate social responsibility and sustainability issues; basics of crisis communication. The book also covers current realities like VT shootings and new technologies that affect crisis management; internal communication/employee communication issues; international and multicultural communication issues; generational issues; mixing traditional and social media; government relations; reputation management; basics of marketing communication as well as current trends; and customer relations. Nº de ref. del artículo: AAH9780470894064

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Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Hardback. Condición: New. 2nd ed.. Language: English . Brand New Book. This thoroughly revised and updated edition includes all new case studies and new original chapters. The topics covered include must be added to each chapter for context: executive communication, executive coaching, communication counsel and the CEO as a communicator; communications and ethics as a whole; corporate social responsibility and sustainability issues; basics of crisis communication. The book also covers current realities like VT shootings and new technologies that affect crisis management; internal communication/employee communication issues; international and multicultural communication issues; generational issues; mixing traditional and social media; government relations; reputation management; basics of marketing communication as well as current trends; and customer relations. Nº de ref. del artículo: AAH9780470894064

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