Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Wiley and Sas Business Series)

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9780470890615: Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Wiley and Sas Business Series)

Book by Laursen Gert H N Thorlund Jesper

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Reseña del editor:

World-class guidance for delivering the right decision support to the right people at the right time

A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances. * Proven guidance on developing an information strategy * Tips for supporting your company's ability to innovate in the future by using analytics * An understanding of BA as a holistic information discipline with links to your business's strategy * Practical insights for planning and implementing BA * How to use information as a strategic asset * Why BA is the next stepping-stone for companies in the information age today * Discussion on BA's ever-increasing role

Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.

Contraportada:

"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!"--Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results

Deliver the right decision support to the right people at the right time

Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.

Take a look inside and find:

  • Proven guidance on developing an information strategy

  • Tips for supporting your company's ability to innovate in the future by using analytics

  • Practical insights for planning and implementing BA

  • How to use information as a strategic asset

  • Why BA is the next stepping-stone for companies in the information age today

  • Discussion on BA's ever-increasing role

Improve your business's decision making. Align your business processes with your business's objectives. Drive your company into a prosperous future. Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helps you do it all with workable solutions that will add tremendous value to your business.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Gert H. N. Laursen; Jesper Thorlund
ISBN 10: 0470890614 ISBN 13: 9780470890615
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