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Sinopsis
"Managing Innovation, Design and Creativity" is an exciting new book published in collaboration with the London based Design Council. The Design Council has commissioned Bettina von Stamm of London Business School to write a collection of case studies that develop the themes of innovation, design and creativity. The book is built around a collection of 10 case studies, drawn from both manufacturing and service sectors, and includes additional chapters discussing key themes and concepts developed in the cases. The findings are invaluable reading for students and practitioners. This book develops an integrative approach to innovation, creativity and design, and shows how these topics fit together identifies tools and techniques that will help improve an organization's effectiveness. It provides a collection of substantive case studies drawn from both service (e.g. BBC and Bank of Scotland) and manufacturing (e.g. Black & Decker and GKN) sectors, that are supported by expert commentaries. Case teaching notes and other resources are provided on a supporting web site.
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Acerca del autor
Bettina von Stamm is based at London Business School where she is responsible for the running of the Innovation Exchange a networking initiative that offers a leading collection of resources, data, commercial information, practical advice and support relating to innovation across all fields. Bettina has a first degree in architecture and town planning, an MBA and a PhD from London Business School.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Managing Innovation, Design and Creativity
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John Wiley & Sons 23/05/2003, 2003
ISBN 10: 0470847085
ISBN 13: 9780470847084
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Managing Innovation, Design and Creativity
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John Wiley & Sons 23/05/2003, 2003
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ISBN 13: 9780470847084
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Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780470847084. Nº de ref. del artículo: 9533382
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Managing Innovation, Design and Creativity
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John Wiley and Sons, 2003
ISBN 10: 0470847085
ISBN 13: 9780470847084
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Managing Innovation, Design and Creativity
Librería: Book Haven, Wellington, WLG, Nueva Zelanda
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Paperback. Condición: Very Good. Managing Innovation, Design and Creativity is an exciting new book published in collaboration with the London-based Design Council. The Design Council has commissioned Bettina von Stamm of London Business School to write a collection of case studies that develop the themes of innovation, design and creativity. The book is built around a collection of 10 case studies, drawn from both manufacturing and service sectors, and includes additional chapters discussing key themes and concepts developed in the cases. The findings are invaluable reading for students and practitioners. Develops an integrative approach to innovation, creativity and design, and shows how these topics fit together - identifies tools and techniques that will help improve an organization's effectiveness Provides a collection of substantive case studies drawn from both service (e. G. BBC and Bank of Scotland) and manufacturing (e. G. Black & Decker and GKN) sectors, that are supported by expert commentaries. Very heavy. 444 pages. Nº de ref. del artículo: 1266064
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