Digimarketing: The Essential Guide to New Media and Digital Marketing

3,32 valoración promedio
( 31 valoraciones por Goodreads )
 
9780470822319: Digimarketing: The Essential Guide to New Media and Digital Marketing

Book by Wertime Kent Fenwick Ian

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor:

"We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf." -Miles Young, Chairman, Ogilvy & Mather Asia Pacific "The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth." -John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School "Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice." -Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com "DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business." -Dipak C. Jain, Dean, Kellogg School of Management "The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition." -John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search "Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory." -Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group

Nota de la solapa:

Developments in media and digital technology have spawned a new era in marketing. Today, companies of all sizes need to consider new, digital ways to reach and interact with consumers. As a result, user-generated content, social networking and other forms of digital marketing such as search, blogging, and behavioral targeting are must-know topics.

DigiMarketing: The Essential Guide to New Marketing & Digital Media provides readers with a comprehensive overview of the major digital channels being used. This includes explanations of the key trends in mobile marketing, blogging, games, digital media, digital point-of-sale, Web 2.0, and consumer created content.

Peppered with best practice examples of how leading marketers are currently using these channels for effective marketing, this comprehensive guide also offers the 12 Tenets of DigiMarketing which serve as useful guideposts for the do's and don'ts of digital marketing. DigiMarketing also includes a thorough digital marketing planning framework designed to help readers as they consider their own digital marketing plans.

DigiMarketing answers a number of important questions:

  • What are the most important new media trends you should know?
  • How can companies respond to the changes in new media?
  • How can you utilize digital channels to create greater consumer involvement, experience, and participation - the 21st century metrics for brand building?
  • How can you determine which digital channels to use, and how can you measure your digital marketing?
  • What mistakes should you avoid if you wish to be successful with your digital marketing?

Read DigiMarketing to accelerate your understanding about the key digital trends today. It is for anyone who wants to better understand the rapidly evolving world of new media and digital marketing.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Kent Wertime, Ian Fenwick
Editorial: John Wiley and Sons Ltd, United Kingdom (2008)
ISBN 10: 0470822317 ISBN 13: 9780470822319
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2008. Hardback. Estado de conservación: New. 231 x 157 mm. Language: English . Brand New Book. We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman s book-shelf. -Miles Young, Chairman, Ogilvy Mather Asia Pacific The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth. -John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice. -Paul Kemp-Robertson, Co-founder Editorial Director, Contagious DigiMarketing: The Essential Guide to New Marketing Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business. -Dipak C. Jain, Dean, Kellogg School of Management The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition. -John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory. -Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications Media, The Carlyle Group. Nº de ref. de la librería AAH9780470822319

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 19,60
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Kent Wertime and Ian Fenwick
ISBN 10: 0470822317 ISBN 13: 9780470822319
Nuevos Cantidad: 1
Librería
Castle Rock
(Pittsford, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97804708223191.0

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,10
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,55
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Kent Wertime, Ian Fenwick
Editorial: John Wiley and Sons Ltd, United Kingdom (2008)
ISBN 10: 0470822317 ISBN 13: 9780470822319
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2008. Hardback. Estado de conservación: New. 231 x 157 mm. Language: English . Brand New Book. We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman s book-shelf. -Miles Young, Chairman, Ogilvy Mather Asia Pacific The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth. -John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice. -Paul Kemp-Robertson, Co-founder Editorial Director, Contagious DigiMarketing: The Essential Guide to New Marketing Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business. -Dipak C. Jain, Dean, Kellogg School of Management The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition. -John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory. -Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications Media, The Carlyle Group. Nº de ref. de la librería AAH9780470822319

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 23,75
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Wertime, Kent; Fenwick, Ian
Editorial: John Wiley and Sons Ltd (2008)
ISBN 10: 0470822317 ISBN 13: 9780470822319
Nuevos Tapa dura Primera edición Cantidad: 1
Librería
Valoración
[?]

Descripción John Wiley and Sons Ltd, 2008. Estado de conservación: New. 2008. 1st Edition. Hardcover. "We are all DigiMarketers now" - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf. Num Pages: 420 pages, black & white illustrations, figures. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 238 x 167 x 42. Weight in Grams: 680. . . . . . . Nº de ref. de la librería V9780470822319

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 24,39
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Irlanda a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Kent Wertime
Editorial: John Wiley and#38; Sons (2008)
ISBN 10: 0470822317 ISBN 13: 9780470822319
Nuevos Cantidad: 17
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción John Wiley and#38; Sons, 2008. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470822319

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,08
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,40
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Wertime, Kent; Fenwick, Ian
Editorial: John Wiley and Sons Ltd
ISBN 10: 0470822317 ISBN 13: 9780470822319
Nuevos Tapa dura Cantidad: 1
Librería
Kennys Bookstore
(Olney, MD, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and Sons Ltd. Estado de conservación: New. 2008. 1st Edition. Hardcover. "We are all DigiMarketers now" - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf. Num Pages: 420 pages, black & white illustrations, figures. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 238 x 167 x 42. Weight in Grams: 680. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780470822319

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 25,50
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Kent Wertime; Ian Fenwick
Editorial: John Wiley and Sons
ISBN 10: 0470822317 ISBN 13: 9780470822319
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0470822317

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 23,86
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,12
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Kent Wertime; Ian Fenwick
Editorial: John Wiley & Sons Ltd (2008)
ISBN 10: 0470822317 ISBN 13: 9780470822319
Nuevos Tapa dura Cantidad: 1
Librería
Valoración
[?]

Descripción John Wiley & Sons Ltd, 2008. Estado de conservación: New. Nº de ref. de la librería GH9780470822319

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 24,06
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,49
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Kent Wertime, Ian Fenwick
ISBN 10: 0470822317 ISBN 13: 9780470822319
Nuevos Tapa dura Cantidad: 1
Librería
Ria Christie Collections
(Uxbridge, Reino Unido)
Valoración
[?]

Descripción Hardback. Estado de conservación: New. Not Signed; We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf. -Miles Young, Chairman, Ogilvy &. book. Nº de ref. de la librería ria9780470822319_rkm

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 25,41
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,47
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Wertime, Kent/ Fenwick, Ian
Editorial: John Wiley & Sons Inc (2008)
ISBN 10: 0470822317 ISBN 13: 9780470822319
Nuevos Tapa dura Cantidad: 1
Librería
Revaluation Books
(Exeter, Reino Unido)
Valoración
[?]

Descripción John Wiley & Sons Inc, 2008. Hardcover. Estado de conservación: Brand New. 1st edition. 350 pages. 9.25x6.25x1.75 inches. In Stock. Nº de ref. de la librería __0470822317

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 27,46
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,93
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda