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Sinopsis
Book by Newman Michael
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Críticas
..."a book for anyone involved in marketing, advertising, or brand creation- indeed anyone interested in the power of ideas..." ("The star online, 12 August 2003) ."..a book for anyone involved in marketing, advertising, or brand creation- indeed anyone interested in the power of ideas..." ("The star online", 12 August 2003) ..".a book for anyone involved in marketing, advertising, or brand creation- indeed anyone interested in the power of ideas..." (The star online, 12 August 2003)
Reseña del editor
Saatchi & Saatchi is one of the best-known names in the advertising business. Filled with lessons for advertisers and unique methodologies, this book explores the transformational power of ideas. It offers insights into the advertising campaigns of Saatchi & Saatchi, revealing the theories behind each campaign strategy, the process behind creativity and the behind-the-scenes stories involved with each project. The book includes a CD-ROM filled with all the television commercials featured in the book.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialJohn Wiley & Sons (Asia) Pte Ltd
- Año de publicación2003
- ISBN 10 0470820837
- ISBN 13 9780470820834
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas416
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Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi
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Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi
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Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi
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Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi [With CDROM]
Publicado por
John Wiley & Sons, 2003
ISBN 10: 0470820837
ISBN 13: 9780470820834
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Tapa dura
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.82. Nº de ref. del artículo: G0470820837I5N00
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Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi [With CDROM]
Publicado por
John Wiley & Sons, 2003
ISBN 10: 0470820837
ISBN 13: 9780470820834
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.82. Nº de ref. del artículo: G0470820837I3N00
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