The Strategy Pathfinder: Core Concepts and Live Cases - Tapa blanda

Acerca del autor

Duncan Angwin is Professor of Strategy at Oxford Brookes University, Oxford, United Kingdom. Stephen Cummings is Professor of Strategy at Victoria Management School, Victoria University of Wellington, New Zealand Chris Smith is Senior Lecturer in Strategy at University of Adelaide, Australia.

De la contraportada

"A lively, dynamic, and open text that brings people into strategy making in a way that should encourage readers to pursue the ideas themselves"
David Collis, Harvard Business School

"What a varied and captivating collection of cases! Together with a concise and eclectic analytic content, and guidance on applying the analytic tools to the cases, The Strategy Pathfinder offers a delightfully innovative, systematic and refreshing new approach to developing strategic management skills."
Robert M. Grant, Boconni University

"The original design of The Strategy Pathfinder makes it a valuable companion, not just for the business school classroom, but also for the executive briefcase. Experienced executives and newcomers alike get an instant guide to the ideas and techniques they need to know."
Executive Business

"A truly engaging book! It is written with academic rigor, and in a clear and creative manner that enthuses students. In my experience, students read it closely (often not the case with other texts) and refer to it repeatedly. The content and flexible structure makes it easier to engage with students and the short live case studies encourage them to do further complementary research and to talk about this in class. This enables them to construct knowledge in a more co-operative and interactive manner."
Emanuel Gomes, University of Sheffield

The Strategy Pathfinder provides today's hard-pressed business students and executives with a new and effective way to learn about business strategy. Built around real life problems faced by companies and executives, this ‘strategy iPad' helps readers to engage with the kinds of situation they will encounter in their working lives whilst providing directional guidance and provoking discussions about key theoretical themes. The Strategy Pathfinder's ‘live-cases' are drawn from the realms of business, sport, arts, culture and military practice and from all corners of the world to inspire truly global thinking.
The Strategy Pathfinder is also supported by online lecturer supplements, available at www.wiley.com/go/strategypathfinder

De la solapa interior

"A unique and innovative approach to developing knowledge and capabilities in strategic management. The ‘case-lets' allow students to ‘learn-by-doing'. The approach offered in this book can be especially effective when teamed with content on the theory and method of strategic management."
Michael A. Hitt, Texas A&M University

"Do we really need another book on strategy? Well The Strategy Pathfinder is one with an attitude! Its effective use of an impressively broad range of micro-cases that cover the main concepts of business strategy gives students a succinct and very practical approach to the subject."
Peter Hagström, Stockholm School of Economics