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9780470673096: Advertising and Society: An Introduction
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ISBN 10: 0470673095 ISBN 13: 9780470673096
Editorial: Wiley-Blackwell, 2013

Sinopsis

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.

  • Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing
  • Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes
  • Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented
  • Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text
  • Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

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Acerca del autor

Carol J. Pardun is Professor of Advertising and Director of the School of Journalism and Mass Communications at the University of South Carolina. She has been published in numerous journals, including Mass Communications and Society, Journal of Broadcasting and Electronic Media, and Journal of Advertising Research.

De la contraportada

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.

To facilitate discussion and expose readers to all sides of each debate, chapters are organized in a unique ‘point/counterpoint’ format. It explores controversial topics such as alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; the use of stereotypes in advertising; and the evolution of industry channels, including Direct to Consumer (DTC) pharmaceutical advertising, product placement in various media, and the increasing intrusiveness of Internet marketing forms. Engaging and thought-provoking, Advertising and Society is an invaluable resource to stimulate thinking while revealing the controversies, complexities, and ethics of the most contentious issues in contemporary advertising.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Wiley-Blackwell
Año de publicación
2013
Idioma
Inglés
ISBN 10 
0470673095
ISBN 13 
9780470673096
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
312
Editor
Pardun Carol J.
Contacto del fabricante
no disponible
Persona responsable
no disponible