The PDMA Handbook of New Product Development

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9780470648209: The PDMA Handbook of New Product Development
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NEW PRODUCT DEVELOPMENT IS ONE OF THE MOST IMPORTANT CHALLENGES FACING ORGANIZATIONS TODAY. THE PRODUCT DEVELOPMENT AND MANAGEMENT ASSOCIATION (PDMA) HANDBOOK OF NEW PRODUCT  DEVELOPMENT 3RD EDITION PROVIDES AN EXCEPTIONAL REVIEW OF CUTTING EDGE TOPICS FOR BOTH NEW AND  EXPERIENCED PRODUCT DEVELOPMENT LEADERS. IT OFFERS A COMPREHENSIVE AND UPDATED GUIDE TO THE PRACTICES, PROCESSES AND TOOLS CRITICAL TO ACHIEVING AND SUSTAINING NEW PRODUCT/SERVICE DEVELOPMENT SUCCESS IN TODAY’S WORLD, DELIVERING VALUABLE INFORMATION ABOUT THE FUNDAMENTALS AS WELL AS EMERGING   PRACTICES SUCH AS VENTURING, VIRTUAL PRODUCT DEVELOPMENT AND THE USE OF SOCIAL MEDIA IN NPD.   AS THE PREMIER GLOBAL ADVOCATE FOR PROFESSIONALS AND ORGANIZATIONS WORKING IN THE FIELDS OF NEW PRODUCT/SERVICE DEVELOPMENT, PDMA HAS ASSEMBLED IN THE HANDBOOK UNIQUE CONTENT ON THE CRITICAL ASPECTS OF PRODUCT DEVELOPMENT SUCCESS INCLUDING ITS 2012 BEST PRACTICES RESEARCH, LESSONS LEARNED FROM ITS OUTSTANDING CORPORATE INNOVATOR AWARD WINNERS AND KEYS TO SUCCESS FROM ORGANIZATIONS WITH PROVEN INNOVATION TRACK RECORDS.   THE 3RD EDITION IS AN ESSENTIAL REFERENCE FOR ANYONE WITH RESPONSIBILITY FOR PRODUCT DEVELOPMENT ACTIVITIES, FROM NOVICES LOOKING FOR FUNDAMENTALS TO EXPERTS SEEKING INSIGHTS ON EMERGING CONCEPTS,  AND IS RELEVANT FOR ALL FUNCTIONS AND ALL PRODUCT/SERVICE INDUSTRIES.  

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Reseña del editor:

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.

Contraportada:

The completely revised and updated "bible" of new product development

The PDMA Handbook of New Product Development, Third Edition provides a comprehensive, updated picture of what managers need to know today for effective new product development. Its concise, map-like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process--from idea generation to launch to the end of the product life cycle.

This Third Edition provides fundamentals for novices as well as guidance for experts on topics outside their own area of expertise and includes the latest information on advanced and emerging concepts, such as virtual product development, globalization, social networking, and service development.

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Otras ediciones populares con el mismo título

9780471485247: The PDMA Handbook of New Product Development

Edición Destacada

ISBN 10:  0471485241 ISBN 13:  9780471485247
Editorial: John Wiley & Sons Inc, 2004
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9780471141891: The PDMA Handbook of New Product Development

John W..., 1996
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Descripción John Wiley and Sons Ltd, United Kingdom, 2012. Hardback. Condición: New. 3rd Edition. Language: English . Brand New Book. New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries. Nº de ref. del artículo: AAH9780470648209

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Descripción John Wiley and Sons Ltd, United Kingdom, 2012. Hardback. Condición: New. 3rd Edition. Language: English . Brand New Book. New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries. Nº de ref. del artículo: AAH9780470648209

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Descripción John Wiley and Sons Ltd, United Kingdom, 2012. Hardback. Condición: New. 3rd Edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries. Nº de ref. del artículo: BZV9780470648209

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