Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

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9780470635490: Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (Revised and Updated)

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The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition

Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits.

In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business. * New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations * Authors both have a major presence on the social Web as well as years of online marketing and new media experience If you want your business to succeed, don't sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents.

Contraportada:

The revised and updated edition of the breakthrough bestseller

Trust Agents has been widely acclaimed for its new approach toonline marketing. Now, in this revised and updated edition, social media veterans Chris Broganand Julien Smith show you how to tap into the power of social networks to build your brand'sinfluence, reputation, and profits. Combining high-level theory and practical advice, they deliveractionable strategies and real case studies that show how social media can positively impact your business. Let Trust Agents give you the keys to building customer loyalty online so your business can succeed in new markets and channels today!

Praise for Trust Agents

"Wow! Every once in a while you find a book that is a sit up in your chair, take notes, tell yourfriends, change your life breakthrough. This is that book. No kidding, you can trust me."
--Seth Godin, author of Tribes

"Social media may be a phenomenon, but it's not a fad. It has forever changed the waycompanies communicate with their customers. Trust Agents is the blueprint for doing it right."
--David B. Thomas, Social Media Manager, SAS

"Sobre este título" puede pertenecer a otra edición de este libro.

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Chris Brogan; Julien Smith
ISBN 10: 0470635495 ISBN 13: 9780470635490
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Chris Brogan, Julien Smith
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Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Estado de conservación: New. Revised edition. 226 x 150 mm. Language: English . Brand New Book. The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today s online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand s influence, reputation, and, of course, profits. In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business. * New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations * Authors both have a major presence on the social Web as well as years of online marketing and new media experience If you want your business to succeed, don t sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents. Nº de ref. de la librería AAH9780470635490

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Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Estado de conservación: New. Revised edition. 226 x 150 mm. Language: English . Brand New Book. The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today s online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand s influence, reputation, and, of course, profits. In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business. * New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations * Authors both have a major presence on the social Web as well as years of online marketing and new media experience If you want your business to succeed, don t sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents. Nº de ref. de la librería AAH9780470635490

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Descripción 2010. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería KB-9780470635490

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Descripción 2010. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780470635490

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Descripción Softcover. Estado de conservación: New. The New York Times and Wall Street Journal bestseller-now in a new, updated paperback editionToday's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits.In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business.New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporationsAuthors both have a major presence on the social Web as well as years of online marketing and new media experienceIf you want your business to succeed, don't sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents. Nº de ref. de la librería 9448745

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Descripción Wiley, 2010. Paperback. Estado de conservación: New. Nº de ref. de la librería 0470635495

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Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Estado de conservación: New. Revised edition. 226 x 150 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today s online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand s influence, reputation, and, of course, profits. In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business. * New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations * Authors both have a major presence on the social Web as well as years of online marketing and new media experience If you want your business to succeed, don t sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using Trust Agents. Nº de ref. de la librería BZV9780470635490

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Descripción Wiley, 2010. Paperback. Estado de conservación: New. Nº de ref. de la librería BKTY9780470635490

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