Convert!: Designing Web Sites to Increase Traffic and Conversion

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9780470616338: Convert!: Designing Web Sites to Increase Traffic and Conversion

Convert! Designing Web Sites to Increase Traffic and Conversion

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor:

Solve your traffic troubles and turn browsers into buyers

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. * Understand the essentials - your market, your proposition, and your delivery. * Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. * Learn how to use testing to improve your site's conversion rate. * Discover the holistic nature of web site optimization and why multiplicity matters. * Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. * Combine creativity with analysis for the best possible results.

Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.

Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

Contraportada:

This advice can transform your web site's success

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.

  • Understand the essentials -- your market, your proposition, and your delivery
  • Create a site that is seen by the right people, provides a compelling experience, and generates the desired action
  • Learn how to use testing to improve your site's conversion rate
  • Discover the holistic nature of web site optimization and why multiplicity matters
  • Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action
  • Combine creativity with analysis for the best possible results

"Sobre este título" puede pertenecer a otra edición de este libro.

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Hunt, Ben
Editorial: Wiley (2011)
ISBN 10: 0470616334 ISBN 13: 9780470616338
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Descripción Wiley, 2011. Paperback. Estado de conservación: New. Nº de ref. de la librería mon0000166729

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Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Estado de conservación: New. 1. Auflage. 229 x 185 mm. Language: English . Brand New Book. Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You ll find the fixes easy to implement, and they re all right here. *Understand the essentials - your market, your proposition, and your delivery. *Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. *Learn how to use testing to improve your site s conversion rate. *Discover the holistic nature of web site optimization and why multiplicity matters. *Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. * Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates , which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates. Nº de ref. de la librería AAH9780470616338

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Ben Hunt
Editorial: John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470616334 ISBN 13: 9780470616338
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Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Estado de conservación: New. 1. Auflage. 229 x 185 mm. Language: English . Brand New Book. Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You ll find the fixes easy to implement, and they re all right here. *Understand the essentials - your market, your proposition, and your delivery. *Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. *Learn how to use testing to improve your site s conversion rate. *Discover the holistic nature of web site optimization and why multiplicity matters. *Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. * Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates , which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates. Nº de ref. de la librería AAH9780470616338

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Hunt, Ben
Editorial: Wiley 2011-01-01 (2011)
ISBN 10: 0470616334 ISBN 13: 9780470616338
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Descripción Wiley 2011-01-01, 2011. Softcover. Estado de conservación: New. Softcover. Publisher overstock, may contain remainder mark on edge. Nº de ref. de la librería 9780470616338B

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Descripción Wiley, 2011. Paperback. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0470616334

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Ben Hunt
Editorial: John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470616334 ISBN 13: 9780470616338
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Book Depository hard to find
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Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Estado de conservación: New. 1. Auflage. 229 x 185 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You ll find the fixes easy to implement, and they re all right here. *Understand the essentials - your market, your proposition, and your delivery. *Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. *Learn how to use testing to improve your site s conversion rate. *Discover the holistic nature of web site optimization and why multiplicity matters. *Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. * Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates , which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates. Nº de ref. de la librería BZV9780470616338

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Hunt, Ben
Editorial: John Wiley and Sons Ltd (2011)
ISBN 10: 0470616334 ISBN 13: 9780470616338
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Descripción John Wiley and Sons Ltd, 2011. Estado de conservación: New. 2011. 1st Edition. Paperback. Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. Num Pages: 312 pages, Illustrations. BIC Classification: KJE; KJS; UGB. Category: (P) Professional & Vocational. Dimension: 234 x 187 x 17. Weight in Grams: 548. . . . . . . Nº de ref. de la librería V9780470616338

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