Convert!: Designing Web Sites to Increase Traffic and Conversion

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9780470616338: Convert!: Designing Web Sites to Increase Traffic and Conversion

Solve your traffic troubles and turn browsers into buyers

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.

  • Understand the essentials - your market, your proposition, and your delivery.
  • Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.
  • Learn how to use testing to improve your site's conversion rate.
  • Discover the holistic nature of web site optimization and why multiplicity matters.
  • Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.
  • Combine creativity with analysis for the best possible results.

Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.

Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Back Cover:

This advice can transform your web site's success

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.

  • Understand the essentials — your market, your proposition, and your delivery
  • Create a site that is seen by the right people, provides a compelling experience, and generates the desired action
  • Learn how to use testing to improve your site's conversion rate
  • Discover the holistic nature of web site optimization and why multiplicity matters
  • Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action
  • Combine creativity with analysis for the best possible results

About the Author:

Ben Hunt teaches web designers, developers and marketers how to make websites that work. Ben has been designing, coding, and producing web sites for clients worldwide for more than 17 years. He is considered a thought leader in web usability, web design and online marketing fields. His site webdesignfromscratch.com provides tutorials and advice to over 120,000 visitors each month.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Ben Hunt
Editorial: John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470616334 ISBN 13: 9780470616338
Nuevos Paperback Primera edición Cantidad: 10
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The Book Depository
(London, Reino Unido)
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Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You ll find the fixes easy to implement, and they re all right here. *Understand the essentials - your market, your proposition, and your delivery. *Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. *Learn how to use testing to improve your site s conversion rate. *Discover the holistic nature of web site optimization and why multiplicity matters. *Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. * Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates , which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates. Nº de ref. de la librería AAH9780470616338

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Ben Hunt
Editorial: John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470616334 ISBN 13: 9780470616338
Nuevos Paperback Primera edición Cantidad: 10
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The Book Depository US
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Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You ll find the fixes easy to implement, and they re all right here. *Understand the essentials - your market, your proposition, and your delivery. *Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. *Learn how to use testing to improve your site s conversion rate. *Discover the holistic nature of web site optimization and why multiplicity matters. *Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. * Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates , which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates. Nº de ref. de la librería AAH9780470616338

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Editorial: John Wiley & Sons 2011-01-28 (2011)
ISBN 10: 0470616334 ISBN 13: 9780470616338
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Descripción John Wiley & Sons 2011-01-28, 2011. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-04679999

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Descripción John Wiley & Sons. Paperback. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9780470616338

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Editorial: Wiley 2011-01-01 (2011)
ISBN 10: 0470616334 ISBN 13: 9780470616338
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Descripción Wiley 2011-01-01, 2011. Softcover. Estado de conservación: New. Softcover. Publisher overstock, may contain remainder mark on edge. Nº de ref. de la librería 9780470616338B

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Descripción John Wiley and#38; Sons, 2011. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470616338

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Ben Hunt
Editorial: John Wiley and Sons Ltd, United Kingdom (2011)
ISBN 10: 0470616334 ISBN 13: 9780470616338
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Book Depository hard to find
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Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Estado de conservación: New. 1. Auflage. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You ll find the fixes easy to implement, and they re all right here. *Understand the essentials - your market, your proposition, and your delivery. *Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. *Learn how to use testing to improve your site s conversion rate. *Discover the holistic nature of web site optimization and why multiplicity matters. *Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. * Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates , which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates. Nº de ref. de la librería BZV9780470616338

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Hunt, Ben
Editorial: John Wiley and Sons Ltd (2011)
ISBN 10: 0470616334 ISBN 13: 9780470616338
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Descripción John Wiley and Sons Ltd, 2011. Estado de conservación: New. 2011. 1st Edition. Paperback. Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. Num Pages: 312 pages, Illustrations. BIC Classification: KJE; KJS; UGB. Category: (P) Professional & Vocational. Dimension: 234 x 187 x 17. Weight in Grams: 548. . . . . . . Nº de ref. de la librería V9780470616338

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Descripción 2011. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780470616338

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Ben Hunt
Editorial: Wiley 2011-01-28, Indianapolis, IN (2011)
ISBN 10: 0470616334 ISBN 13: 9780470616338
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Descripción Wiley 2011-01-28, Indianapolis, IN, 2011. paperback. Estado de conservación: New. Nº de ref. de la librería 9780470616338

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