Convert!: Designing Web Sites to Increase Traffic and Conversion

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9780470616338: Convert!: Designing Web Sites to Increase Traffic and Conversion
From the Publisher:

Solve your traffic troubles and turn browsers into buyers

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. * Understand the essentials - your market, your proposition, and your delivery. * Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. * Learn how to use testing to improve your site's conversion rate. * Discover the holistic nature of web site optimization and why multiplicity matters. * Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. * Combine creativity with analysis for the best possible results.

Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.

Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

About the Author:

Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.

Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

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Descripción Wiley, 2011. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Provides advice on Web site design and Internet marketing to increase traffic and improve the site's conversion rate. Nº de ref. de la librería ABE_book_new_0470616334

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Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Estado de conservación: New. 1. Auflage. 229 x 185 mm. Language: English . Brand New Book. Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You ll find the fixes easy to implement, and they re all right here. *Understand the essentials - your market, your proposition, and your delivery. *Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. *Learn how to use testing to improve your site s conversion rate. *Discover the holistic nature of web site optimization and why multiplicity matters. *Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. * Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates , which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates. Nº de ref. de la librería AAZ9780470616338

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Hunt, Ben
Editorial: John Wiley and Sons Ltd, United Kingdom (2011)
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Descripción John Wiley and Sons Ltd, United Kingdom, 2011. Paperback. Estado de conservación: New. 1. Auflage. 229 x 185 mm. Language: English . Brand New Book. Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You ll find the fixes easy to implement, and they re all right here. *Understand the essentials - your market, your proposition, and your delivery. *Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. *Learn how to use testing to improve your site s conversion rate. *Discover the holistic nature of web site optimization and why multiplicity matters. *Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. * Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates , which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates. Nº de ref. de la librería AAZ9780470616338

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Descripción John Wiley and Sons Ltd, 2011. Estado de conservación: New. 2011. 1st Edition. Paperback. Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. Num Pages: 312 pages, Illustrations. BIC Classification: KJE; KJS; UGB. Category: (P) Professional & Vocational. Dimension: 234 x 187 x 17. Weight in Grams: 548. . . . . . . Nº de ref. de la librería V9780470616338

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