Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success

4,33 valoración promedio
( 49 valoraciones por Goodreads )
 
9780470587157: Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success

It's not the best companies that prevail in the marketplace, but rather the best brands.   The goal of business strategy is not just to be better, but different.  Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. 

 Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as:

- How and why professional service brands become homogenized

- Why standing for everything is the same as standing for nothing

- Why there's no such thing as full service

- Deep and narrow as a strategic imperative

- Why it's better to be a profit leader than a market leader

- Differentiation and price premiums

- How to map your brand on the matrix of relevance and differentiation

- How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best

 Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Back Cover:

Better isn’t always better. Different is better.

“Most managers invest their time and energy in trying to make their firms better, when in fact they should also be working to make their firms different.”—From Positioning for Professionals

Why are some professional service firms so much more successful than their competitors? The difference isn’t just talent, but focus. The best firms know that standing for everything is the same as standing for nothing. Instead of trying to be good at everything, they do what they do best and find resources for the rest.

Destined to become the positioning strategy companion you’ll turn to again and again, Positioning for Professionals offers executives of professional service firms proven strategies for positioning their firms for maximum success in the marketplace.

Drawn from his decades of work in the advertising and marketing fields, thought leader Tim Williams helps you develop a differentiating value proposition with valuable insights on:

  • Why it’s better to be a profit leader than a market leader
  • How to overcome your natural fear of focus
  • Making your firm hard to imitate
  • Out-of-the-ordinary ways to differentiate your firm from the "sea of sameness"
  • Why every company is a brand, like it or not...
  • ...and why every single business decision you make affects the success and reputation of your brand

It’s no coincidence that a handful of top firms keep winning the most business, attract the best talent, and earn the highest margins. They’re the ones that have staked out a differentiating positioning strategy that capitalizes on their strengths. Rather than being mildly appealing to a broad group of prospects, they’re intensely appealing to a select group of prospects. They’re the firms that follow the valuable principles you’ll find in this book.

Get Positioning for Professionals today and put its winning ideas to work for your firm.

From the Inside Flap:

How Professional Knowledge Firms Can Differentiate Their Way to Success

In the last twenty years, no marketing concept has captured the collective business imagination more than “branding.” While many professional service firms are in the business of helping their clients build a stronger brand, they seldom pay the same kind of attention to developing their own brand. As Positioning for Professionals reveals, it’s all about differentiation. Filled with proven insights and valuable differentiation strategies, this visionary book takes a step back to examine how your professional firm can make the transition from being a “recognized name” to becoming a highly focused brand—and why a stronger brand means stronger profits.

Marketing and advertising thought leader Tim Williams reveals how developing a well-defined positioning strategy can help your firm earn a more powerful reputation in the marketplace. Take a look inside for world-class guidance on:

  • Why building a successful brand means going against your instincts
  • Foregoing best practices for “next practices”
  • Why there’s no such thing as “full service” or a “general market”
  • Why copying competitors’ strategies doesn’t work...
  • ...and why differentiating does—with big results

Destined to become the desktop brand development and business strategy companion you will turn to again and again, Positioning for Professionals offers you powerful, insightful ideas for positioning your firm for maximum market success.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Tim Williams
Editorial: John Wiley and Sons
ISBN 10: 0470587156 ISBN 13: 9780470587157
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0470587156

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,51
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,97
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Williams, Tim
ISBN 10: 0470587156 ISBN 13: 9780470587157
Nuevos Cantidad: 4
Librería
Pbshop
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2010. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780470587157

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 23,11
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,39
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Williams, Tim
Editorial: Wiley (2010)
ISBN 10: 0470587156 ISBN 13: 9780470587157
Nuevos Tapa dura Cantidad: 1
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2010. Hardcover. Estado de conservación: New. Never used!. Nº de ref. de la librería 0470587156

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 27,79
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 1,69
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Tim Williams
Editorial: Wiley 2010-09-17, Hoboken, N.J. :|Chichester (2010)
ISBN 10: 0470587156 ISBN 13: 9780470587157
Nuevos Tapa dura Cantidad: 5
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción Wiley 2010-09-17, Hoboken, N.J. :|Chichester, 2010. hardback. Estado de conservación: New. Nº de ref. de la librería 9780470587157

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 29,06
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,28
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Tim Williams
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470587156 ISBN 13: 9780470587157
Nuevos Primera edición Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Online resource. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there s no such thing as full service Deep and narrow as a strategic imperative Why it s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms. Nº de ref. de la librería AAB9780470587157

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 32,52
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Williams, Tim
Editorial: John Wiley and#38; Sons (2010)
ISBN 10: 0470587156 ISBN 13: 9780470587157
Nuevos Cantidad: 4
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción John Wiley and#38; Sons, 2010. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780470587157

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 27,74
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 9,85
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Tim Williams
ISBN 10: 0470587156 ISBN 13: 9780470587157
Nuevos Tapa dura Primera edición Cantidad: 1
Librería
Grand Eagle Retail
(Wilmington, DE, Estados Unidos de America)
Valoración
[?]

Descripción Hardcover. Estado de conservación: New. 1st. Hardcover. Clarify your brand's value proposition by thinking through the four sides of your brand: calling, competencies, customers, and compensation Showing that a successful business is .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 188 pages. 0.386. Nº de ref. de la librería 9780470587157

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 38,04
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Tim Williams
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470587156 ISBN 13: 9780470587157
Nuevos Primera edición Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Online resource. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there s no such thing as full service Deep and narrow as a strategic imperative Why it s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms. Nº de ref. de la librería AAB9780470587157

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 39,03
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Tim Williams
Editorial: John Wiley and Sons Ltd
ISBN 10: 0470587156 ISBN 13: 9780470587157
Nuevos Tapa dura Cantidad: 15
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd. Hardback. Estado de conservación: new. BRAND NEW, Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success, Tim Williams, It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there s no such thing as full service Deep and narrow as a strategic imperative Why it s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms. Nº de ref. de la librería B9780470587157

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 33,29
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,61
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Tim Williams
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470587156 ISBN 13: 9780470587157
Nuevos Primera edición Cantidad: 10
Librería
Book Depository hard to find
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Online resource. Estado de conservación: New. 1. Auflage. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there s no such thing as full service Deep and narrow as a strategic imperative Why it s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms. Nº de ref. de la librería BZV9780470587157

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 42,37
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda