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Praise for Game-Based Marketing
"If you haven't applied games to marketing, advertising, or brand management, you'll want to get and study this book—or it could be game over for you."—Jonathan Epstein, CEO, Double Fusion, and former EVP, IGN/GameSpy
"The power of games to affect consumer behavior is almost limitless, and examples are all around us. Game-Based Marketing is the first comprehensive look at combining the power of games with marketing to create an exciting new user paradigm: Funware. This is clearly the future."—Joel Brodie, CEO and founder, Gamezebo.com
"Games are busting out of their traditional borders. No one knows that better than Gabe Zichermann who hit upon the insight early on that everybody, not just game-makers, should use game-like tricks to enthrall fans."—Dean Takahashi, Editor, VentureBeat
"If you think games have already taken over the living room, wait until you see what they can do to advertising. Authors Zichermann and Linder have put forth cutting-edge concepts about the power of game design in non-gaming contexts. And you get five achievement points if you read this endorsement."—Bing Gordon, Venture Partner, KPCB, and former CCO, Electronic Arts
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