Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

3,46 valoración promedio
( 125 valoraciones por GoodReads )
 
9780470562239: Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
From the Publisher:

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing . Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards - these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga's Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn't feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don't need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade's worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?

About the Author:

Gabe Zichermann is the father of Funware theory and CEO of beamME-the world's most popular mobile networking platform for professionals. He is a twelve-year game-industry veteran, having worked for CMP Media as the director of marketing for the Game Developers Conference, Gamasutra, and Game Developer magazine, as well as helping to launch and guide Trymedia Systems from start to sale as the first successful online game DRM and distribution company. A resident of New York City, Gabe blogs about games and society at funwareblog.com. Joselin Linder is a pop culture writer, filmmaker, and entrepreneur. She currently lives in Brooklyn.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Zichermann, Gabe; Linder, Joselin
Editorial: Wiley
ISBN 10: 0470562234 ISBN 13: 9780470562239
Nuevos Tapa dura Cantidad: 1
Librería
Your Online Bookstore
(Houston, TX, Estados Unidos de America)
Valoración
[?]

Descripción Wiley. Hardcover. Estado de conservación: New. 0470562234. Nº de ref. de la librería GHT3582.2ANRA092816H0110A

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 2,94
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,79
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Zichermann, Gabe; Linder, Joselin
ISBN 10: 0470562234 ISBN 13: 9780470562239
Nuevos Cantidad: 1
Librería
LVeritas
(Newton, MA, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Gift Quality Book in Excellent Condition. Nº de ref. de la librería 36S9FP0014NP

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 10,43
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 0,95
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Zichermann, Gabe; Linder, Joselin
ISBN 10: 0470562234 ISBN 13: 9780470562239
Nuevos Cantidad: 1
Librería
Castle Rock
(Pittsford, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97804705622391.0

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 10,12
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,78
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Zichermann, Gabe; Linder, Joselin
Editorial: Wiley (2010)
ISBN 10: 0470562234 ISBN 13: 9780470562239
Nuevos Tapa dura Cantidad: 1
Librería
Book Deals
(Lewiston, NY, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2010. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal customer base. Nº de ref. de la librería ABE_book_new_0470562234

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 13,99
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Zichermann, Gabe; Linder, Joselin
Editorial: Wiley (2010)
ISBN 10: 0470562234 ISBN 13: 9780470562239
Nuevos Tapa dura Cantidad: 1
Librería
Light House
(Hayward, CA, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2010. Hardcover. Estado de conservación: New. Nº de ref. de la librería B29S2-58

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 11,92
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,36
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Zichermann, Gabe; Linder, Joselin
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470562234 ISBN 13: 9780470562239
Nuevos Tapa dura Primera edición Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Estado de conservación: New. 1. Auflage. 231 x 157 mm. Language: English . Brand New Book. Harness the power of games to create extraordinary customer engagement with Game-Based Marketing . Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards - these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?. Nº de ref. de la librería AAH9780470562239

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,65
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Zichermann, Gabe; Linder, Joselin
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470562234 ISBN 13: 9780470562239
Nuevos Tapa dura Primera edición Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Estado de conservación: New. 1. Auflage. 231 x 157 mm. Language: English . Brand New Book. Harness the power of games to create extraordinary customer engagement with Game-Based Marketing . Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards - these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?. Nº de ref. de la librería AAH9780470562239

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,81
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Zichermann, Gabe; Linder, Joselin
Editorial: John Wiley and Sons
ISBN 10: 0470562234 ISBN 13: 9780470562239
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0470562234

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 13,30
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,31
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Zichermann, Gabe; Linder, Joselin
Editorial: John Wiley and Sons Inc (2010)
ISBN 10: 0470562234 ISBN 13: 9780470562239
Nuevos Cantidad: > 20
Librería
Paperbackshop-US
(Commerce, GA, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and Sons Inc, 2010. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VW-9780470562239

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 13,43
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,78
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Zichermann, Gabe; Linder, Joselin
Editorial: Wiley (2010)
ISBN 10: 0470562234 ISBN 13: 9780470562239
Nuevos Tapa dura Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2010. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0470562234

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,64
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda