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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly - Tapa blanda
Sinopsis
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. * New case studies and current examples are included to illustrate the very latest in marketing and PR trends * Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube * Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility * David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
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Acerca del autor
DAVID MEERMAN SCOTT is an award-winning marketing strategist, conference speaker, and seminar leader. He is the author of World Wide Rave and the editor of The New Rules of Social Media series, also from Wiley.
De la contraportada
Market to win with this new edition of the bestseller!
The first edition of The New Rules of Marketing & PR presented readers with a unique playbook to navigate marketing in the Internet Age. Now, in this fully revised and updated edition, author David Meerman Scott gives you all the hottest insider tips on the very latest winning tools and techniques so you can confidently market any product, service, or idea. With The New Rules of Marketing & PR, Second Edition, you'll soon be publishing powerful and effective information on the Web, reaching your buyers directly, and saving big on your budget.
Praise for The New Rules of Marketing & PR
"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."
Publishers Weekly (starred review)
"[Scott] goes far beyond technology and explores the ramifications of the Web as it pertains to people. He sets down a body of rules that shows you how to negotiate those ramifications with maximum effectiveness. And he does it with real-life histories and an engaging style."
Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books
"The New Rules of Marketing & PR teaches readers how to launch a thought leadership campaign by using the far-reaching, long-lasting tools of social media. It is an invaluable guide for anyone who wants to make a name for themselves, their ideas, and their organization."
Mark Levy, coauthor of How to Persuade People Who Don't Want to Be Persuaded and founder of Levy Innovation, a marketing strategy company
"I've relied on The New Rules of Marketing & PR as a core text for my New Media and Public Relations course at Boston University for the past six semesters. David's book is a bold, crystal clear, and practical guide toward a new (and better) future for the profession."
Stephen Quigley, Boston University
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The New Rules of Marketing and PR
Publicado por
John Wiley, 2010
ISBN 10: 0470547812
ISBN 13: 9780470547816
Antiguo o usado
Tapa blanda
Librería: Hamelyn, Madrid, M, España
Calificación del vendedor: 4 de 5 estrellas
Condición: Como nuevo. : Descubre las estrategias más efectivas para triunfar en el mundo del marketing y las relaciones públicas con 'Las Nuevas Reglas del Marketing y las Relaciones Públicas'. David Meerman Scott te guía a través del uso de redes sociales, blogs, comunicados de prensa, video online y marketing viral para conectar directamente con tus compradores. Esta edición revisada y actualizada te proporciona las herramientas y técnicas más recientes para destacar en el mercado actual y optimizar tu presupuesto. EAN: 9780470547816 Tipo: Libros Categoría: Negocios y Economía Título: The New Rules of Marketing and PR Autor: David Meerman Scott Editorial: John Wiley & Sons Ltd Idioma: en Páginas: 289 Formato: tapa blanda. Nº de ref. del artículo: Happ-2023-12-07-64ff53af
Cantidad disponible: 1 disponibles
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR002513534
Cantidad disponible: 1 disponibles
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Publicado por
John Wiley & Sons Ltd, 2010
ISBN 10: 0470547812
ISBN 13: 9780470547816
Antiguo o usado
Softcover
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Bon. Légères traces d'usure sur la couverture. Edition 2010. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Edition 2010. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: E-393-580
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New . and PR: How to Use Social Media, Blogs,)
Publicado por
John Wiley and Sons, 2010
ISBN 10: 0470547812
ISBN 13: 9780470547816
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Paperback
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Publicado por
John Wiley & Sons, 2010
ISBN 10: 0470547812
ISBN 13: 9780470547816
Antiguo o usado
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Librería: Goldstone Books, Llandybie, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Nº de ref. del artículo: mon0005685893
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The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Publicado por
Wiley & Sons, Incorporated, John, 2010
ISBN 10: 0470547812
ISBN 13: 9780470547816
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP76896474
Cantidad disponible: 4 disponibles
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The New Rules of Marketing and PR : How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Publicado por
Wiley & Sons, Incorporated, John, 2010
ISBN 10: 0470547812
ISBN 13: 9780470547816
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP47827125
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
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Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.94. Nº de ref. del artículo: G0470547812I2N00
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
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Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.94. Nº de ref. del artículo: G0470547812I4N00
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.94. Nº de ref. del artículo: G0470547812I5N00
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