The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause

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9780470538791: The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
Reseña del editor:

How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history. The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America.* Discusses the unconventional approach to business strategy, leadership, and management that built ING Direct* Written by the company's CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world's most well-known and valuable brands* Reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct story The level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now.

Biografía del autor:

Arkadi Kuhlmann is the founding CEO of ING Direct, which has become the country's largest Internet-based bank. He also serves as Chairman of the Board of ING Direct Canada. Kuhlmann is active in a number of charitable organizations including the ING Direct Kids Foundation. Prior to starting ING Direct, he was president of North American Trust. Before that, he was president and CEO of Deak International in New York and professor of international finance and investment banking at Thunderbird School of Global Management in Phoenix, Arizona. Bruce Philp is a writer and branding consultant with nearly thirty years' experience in the field, working with some of the world's most famous consumer brands. Philp cofounded GWP Brand Engineering, ING Direct's agency of record since its beginning, where he is today Chairman and a working consultant. He also teaches and writes for a variety of publications as well as his branding blog www.brandcowboy.com. For more information or to contact the authors, please visit www.theorangecodebook.com.

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Kuhlmann, Arkadi; Philp, Bruce
Editorial: Wiley
ISBN 10: 0470538791 ISBN 13: 9780470538791
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Philp, Bruce, Kuhlmann, Arkadi
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ISBN 10: 0470538791 ISBN 13: 9780470538791
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Arkadi Kuhlmann, Bruce Philp
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470538791 ISBN 13: 9780470538791
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Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Estado de conservación: New. 1. Auflage. 220 x 142 mm. Language: English . Brand New Book. How championing consumers led to ING Direct s revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they ve become the most successful online banking venture in history. The Orange Code recounts ING Direct s intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America.* Discusses the unconventional approach to business strategy, leadership, and management that built ING Direct* Written by the company s CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world s most well-known and valuable brands* Reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct story The level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now. Nº de ref. de la librería AAH9780470538791

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Arkadi Kuhlmann, Bruce Philp
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470538791 ISBN 13: 9780470538791
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Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Estado de conservación: New. 1. Auflage. 220 x 142 mm. Language: English . Brand New Book. How championing consumers led to ING Direct s revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they ve become the most successful online banking venture in history. The Orange Code recounts ING Direct s intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America.* Discusses the unconventional approach to business strategy, leadership, and management that built ING Direct* Written by the company s CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world s most well-known and valuable brands* Reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct story The level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now. Nº de ref. de la librería AAH9780470538791

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Kuhlmann, Arkadi; Philp, Bruce
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Descripción Wiley, 2010. Paperback. Estado de conservación: New. BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Nº de ref. de la librería 9034000

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Kuhlmann, Arkadi; Philp, Bruce
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Descripción Wiley. PAPERBACK. Estado de conservación: New. 0470538791 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 6428102

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Descripción 2010. Paperback. Estado de conservación: New. 1st. 154mm x 229mm x 19mm. Paperback. How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has alw.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 272 pages. 0.356. Nº de ref. de la librería 9780470538791

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